The Development And Dilemma Of The Overseas Communication Of Chinese Network Literature

In the Internet era,network literature has become an effective way of international communication,with extensive international cultural influence and huge market potential.After more than 20 years of development of Chinese network literature,the domestic market is basically saturated,and network literature going to sea has become an important way for the continuous development of Chinese network literature.The paper sorts out the three development stages of overseas communication of online literature: the copyright stage(2001-2013),the text stage(2014-2017)and the ecological sea stage(2018-present),and in-depth research on the development status of overseas communication of network literature,combined with the cases of excellent Chinese network literature,elaborated the advantages of overseas communication of Chinese excellent network literature.To discover the existing problems and difficulties in the overseas communication of Chinese network literature and put forward suggestions for improvement,so as to promote the further development of network literature and promote the exchange and integration of Chinese and foreign cultures.To address these problems,a series of specific measures are proposed.To the policy makers,it is necessary to strengthen the standardization and management of the network literature industry,encourage innovation and development,support the creation and translation activities of network literature writers and translators,establish a more perfect copyright protection mechanism,protect the intellectual property rights of network literature works,and avoid the occurrence of infringement acts.As to the enterprises in the industry,they should establish localized communication strategy,build up independent multi-channel distribution mechanism,cultivate network translation talents and enlarge personnel reserve,improve the research and development of AI translation algorithm.And to those individuals,it is suggested that network literature writers diversify and pay attention to cultural diversity to broaden their global vision;translators strengthen cultural literacy and translation skills;and readers improve cultural literacy and cross-cultural communication ability.This paper shows that for the further development of Chinese network literature in overseas communication,we must overcome the problems of cultural discount and low accuracy of text translation in cross-cultural communication,obtain development space by exploring foreign markets,and enhance the influence and communication power of Chinese culture.Future research can be carried out from aspects such as discussing the creation and translation of online literature works,studying the role of online literature works in cultural exchange and integration,and conducting more in-depth research on the translation and dissemination of online literature by combining artificial intelligence and big data technology.By paying wide attention to the development of the network literature industry and promoting the process of cultural exchange and integration,we can work together to improve the quality of network literature translation,so that more excellent works can be seen and understood by more people,therefore to promote the cultural exchange and integration.