Visual Communication And Image Design Of National Intangible Heritage Anshun Batik

Anshun batik is a traditional handicraft in Anshun City,Guizhou Province,China.It has a long history and rich connotations.In the geographical environment and cultural background of the multi-ethnic gathering in Anshun region,it is also an important symbol that carries folk customs and local characteristics.However,with the rapid development of the times,due to factors such as the aging of the heritage population,the decline of heritage talent,and the lack of creative production,Anshun batik has lagged behind in development,making it difficult to adapt to the fast pace and consumption concepts of modern society.Therefore,in response to the new strategy of the development of national cultural soft power,it is necessary to reshape the core of intangible cultural heritage through cultural creative design,reorganize the cultural elements of Anshun batik,and extract,refine,and design cultural symbols,It is extremely urgent to create a new visual aesthetic concept and find a habitat for it in a new era.Through a large number of domestic and foreign research documents,this article has conducted a detailed comb and analysis of the historical origin and development process of Anshun batik,inspected and sorted out the forms and features of Anshun batik in different periods,deeply explored the development status and challenges of Anshun batik in modern society,and proposed relevant suggestions and measures based on local positions and cultural roots to promote the inheritance and development of Anshun batik,Promote its further prosperity in the field of culture and art.At the same time,through research on the production process and visual representation of Anshun batik,this article summarizes the technical characteristics of production materials and processes,analyzes the artistic form and cultural connotation from the perspective of pattern classification,color application,and pattern composition,and demonstrates the important position of Anshun batik in traditional Chinese culture and its value as an intangible cultural heritage.On this basis,using methods such as summarization and refinement,decomposition and reconstruction,and additional design methods,the representative culture,color,and architectural support are refined and applied.Traditional elements are used to combine and splice,combining modern technology and aesthetic style,to explore the future creative development direction of Anshun Wax Dyeing,providing theoretical support for its better dissemination,inheritance,and promotion in today’s society.Finally,from the perspective of visual design and image communication,based on video production and cultural and creative product design,this article analyzes and arranges the visual language,visual elements,and cultural connotations of Anshun batik,using carriers such as documentary films,video posters,art illustrations,and cultural and creative products,starting from the cultural needs of contemporary people,in terms of color,shape,layout In terms of content presentation and other aspects,combined with Guizhou tourism,Guizhou folk customs,and Guizhou culture,I created a series of works called "Seeking Art batik",providing new ideas for the innovative application and practice of visual integration of Anshun batik.The author hopes that through comprehensive consideration and in-depth analysis of the theory and practice of Anshun batik in image communication and visual design,as well as related research and application practices,this article can find a direction for the promotion and dissemination of Anshun batik,a traditional art,and explore more possibilities for its future inheritance and development.At the same time,the author also hopes that the innovative research methods and practical experience proposed in this article can provide reference and inspiration for the protection and inheritance of other intangible cultural heritage,and contribute to the inheritance and development of traditional culture.