| News headlines are an important part of news.A good headline can take us to understand the news content quickly and catch the news hotspots.The full text contains six parts:The first part is an introduction,which briefly describes the reason for choosing the topic and the research significance of the paper.Mainly based on the news headlines published by several major online new media platforms with high visibility and large number of followers,such as People’s Daily News,Xinhua News Agency,Sina.com,Sohu.com,News Official Weibo,We Chat Public Account,etc.,7736 corpus were collected,and the pragmatic problems related to the language of new media news headlines were explored by means of induction,description and comparative analysis.The second and third parts divide the corpus of new media news headlines according to source,form and structure.The pragmatic strategies,pragmatic presuppositions and pragmatic characteristics of new media news headline language were sorted out and analyzed.The concept of pragmatic strategy is briefly introduced,and the types,functions and effects of strategies are analyzed with examples.This paper summarizes the definition of pragmatic presets,summarizing the types,functions and effects of presets.It also collates and summarizes the pragmatic characteristics of new media news headlines.The fourth and fifth parts compare and analyze the similarities and differences between new media and traditional print media news headlines from the aspects of structure,specific content,language characteristics and pragmatic conditions.The irregularities of news language in new media are analyzed and classified.The causes of the irregularities were found,and the standardization suggestions were put forward,hoping to provide some reference for journalists.The sixth part is the conclusion,we summarize the study,point out the shortcomings,and propose the direction of improvement. |
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