Research On Color Design Based On The Color-clustering Of Shanghai-style Painting

Shanghai-style painting is a Chinese painting style with unique cultural and colorful characteristics.In order to promote the wide spread of Shanghai-style painting art,this paper explores the color representation and application of Shanghai-style painting and establishes the indexes of color research,so as to strengthen the positive integration of Shanghai-style painting and the creative design work of related regional industries such as China’s time-honored brand.Firstly,this paper sums up the development stages of Shanghai-style painting and the characteristics in the process of color evolution by literature review and field research,Secondly,Choosing the paintings of Huangshan Mountains painted by a Liu Haisu as the experimental sample,cluster and association mining as methods to analyze frequency,tonality and so on to summarize the color design technique of Liu Haisu and eight indexes of color system.At last,based on user’s product preference,taking two Chinese time-honored brand(Zhouhuchen brush and Caosugong ink)product package as design target,customized for Liu haisu as product theme,characteristic color as main element to optimize visual effects,and it is verified through color cluster analysis,cultural perception and user satisfaction questionary.This paper established a method to cluster a great quantity of color information systematically,Efficiently and stylishly,improves the cognition and inheritance system of traditional art and apply it into the actual design scene.at the same time,provides a reference way for regional art to highlight modern vitality and effective communication.