Like-minded People: Research On The Creative Production And Practical Path Of Spontaneous Creative Market

This paper studies the creative production and practice path of the spontaneous creative market,mainly selects the representative spontaneous creative market in Shanghai for investigation,and tries to clarify the creative production and practice path of the spontaneous creative market.Firstly,this paper analyzes the origin and characteristics of the development of the creative market,abstracts the origin of the development of the creative market and discusses the influence of the institutional environment under the influence of the epidemic.The development of the creative market comes from two sources.First,with the development of the creative industry,the market economy and the creative industry are integrated to form the creative market.Second,under the background of urban space transformation,it is transformed from dirty and messy traditional stalls to exquisite creative markets.Secondly,this paper analyzes the construction of creative market from binary logic to ternary logic.Originally,the market was dominated by binary logic.The creative market was formed and developed under the guidance of the government and the market.Under the dual logic,the development of the creative market is facing difficulties.The government-type creative market is too standardized,while the market-type creative market is too commercialized,and the "creativity" of the creative market is not given full play.After the development of the spontaneous creative market,the creative market changed from binary logical construction to three-logical construction,and the "creativity degree" of the creative market increased significantly.Among them,the creative class is the core of the spontaneous creative market,promoting the creative production of the creative market.The internal logic and dual expression of the spontaneous creative market are discussed.The creative class is the core of the spontaneous creative market and plays a dominant role in the construction,operation and management of the market.Secondly,the cognition of the creative class is constructed by the common "will",and the spontaneous creative market is formed under the influence of social network and cultural capital in turn.Finally,in essence,spontaneous creative markets are developed and formed under the influence of social structural factors,and the fundamental driving force is industrial upgrading and urban space renewal.According to the expression form and driving force,the spontaneous creative market can be divided into the spirit and interest creative market and the ideological trend creative market.Then there are two types of creative production for spontaneous creative markets.The first is to analyze the creative production of the interest-oriented creative market.The interest-oriented creative market is promoted and formed by the interests of the creative class.The interests can be regarded as a minority culture,namely the youth subculture.Individuals are connected through niche media channels on the Internet,and then,with the resource capacity of the Core creative class on the Internet,social networks are formed between individuals.Finally,under the unique cultural capital of the creative class,creative markets with interests are formed.The spirit and interest creative market is driven by the spirit and interest of the youth group,which is the love of art and the search for the sense of belonging of the self-group.They are difficult to get the recognition of the mainstream society,so they use the spirit and interest creative market to show the characteristics of the group and declare the existence of the group.Finally,it analyzes the creative production of the ideological trend creative market.The ideological trend creative market is different from the interest-based creative market,which is mainly formed by the spontaneous gathering of the creative class influenced by the mainstream social trend of thought.First,the social trend of thought constructs the cognition of the creative class,grassroots organizations connect the individuals of the creative class to form a social network,and the unique cultural capital of the creative class shapes the atmosphere of the creative market,and finally forms the ideological trend of the creative market.This paper finds that the creative production and practice path of spontaneous creative market can be summed up as " Common goal-Common way".The spontaneous creative market is driven by the common "will" of the creative class,which constructs the cognition of the creative class.Spontaneous creative markets are constructed under the interaction of common cognition,social network and cultural capital of creative classes.In essence,the fundamental driving force of spontaneous creative markets is social structural factors,interests and social trends of thought come from urban space renewal and industrial upgrading,and the creative class is also a new group generated under the creative economy and creative city.Therefore,the spontaneous creative market reflects the renewal of urban space and industrial upgrading,and is the mutual construction between urban street space and creative class.