The Impact Of Internet Development Level On Cultural Product Export Trad

At present,China’s Internet continues to develop towards breadth and depth,more than 70% people use internet,and the industrial Internet continues to make new achievements.In the end of 2021,State Council promulgated the digital economy development plan,insisting on innovation-led,data-empowered,and driving the real economy to improve quality and increase efficiency.At the same time,cultural trade has shown vigorous vitality and dynamism,with a growing trade surplus and the development of the Internet and trade in cultural products in integration,but cultural products claim that there are structural problems in trade,products are mostly laborintensive.Current research on the impact of the Internet on trade in cultural products focuses on the national level and ignores some of the indirect effects of the Internet.Based on data from 31 Chinese inland provinces and more than 60 trading countries from 2012 to 2016,this paper conducts an in-depth investigation into the effect of the internet development on the export trade of cultural products.And this paper has two main innovations: ○1 in terms of the scope of the study,trade data at the provincial level are selected and regional heterogeneity is further explored;○2 in terms of the construction of indicators,the inputs,outputs and applications of the Internet are integrated to construct a comprehensive Internet development level indicator,which is more representative.Through theoretical research,the article finds that the Internet has both positive and negative effects on the trade of cultural products,with the positive effects mainly being the distance-weakening effect,cost-saving effect and value-creating effect,while the negative effects are mainly manifested in the industry crowding-out effect and the weakening effect of intellectual property rights.Further,a fixed-effects model was developed for the empirical analysis,with the trade volume of core cultural products as the main component and auxiliary cultural products as the secondary component,and the heterogeneity between regions was tested.The results show that the Internet has a negative impact on the export trade of core cultural products in general,while it has a positive impact on the export of auxiliary materials,mainly because core cultural products are mainly labor-intensive products and the Internet can have a crowding-out effect on such products by promoting the advanced industrial structure,while auxiliary cultural products are mostly capital-and technology-intensive and have a stronger ability to accept and learn from the Internet and new technologies.At the same time,the impact of the Internet is regionally heterogeneous,with a positive effect in eastern provinces and a negative effect in the central provinces.In addition,this paper further analyses the impact mechanism through the regulatory and indirect effects,and finds that the market level has a positive regulatory effect on the impact of the Internet,because a good market level can provide a good external environment.In terms of indirect effects,the Internet can improve the level of industrial structure advancement,which can have a negative effect on the production of labor-intensive cultural products.Through the above qualitative and quantitative analyses,this paper makes targeted recommendations at both the enterprise and national levels.○1 Cultural product manufacturing and export enterprises should strengthen innovation leadership;○2Enterprises should seize the opportunity of the industrial internet to produce and manufacture intelligently;○3 overnment should strengthen the construction of network infrastructure resources to narrow regional differences;○4 overnment should strengthen the protection of intellectual property rights on the internet to safeguard product innovation.