Research On China's Cultural Product Trade Competitiveness And Its Main Factors

This article puts forward to the study theme from the perspectives of the defects of the traditional industries,the characteristics of the cultural industry,and the status quo of China's cultural trade.Firstly,this thesis defines some relevant concepts of cultural trade,analyzes the applicability of relevant theories and makes a review of previous studies,then analyzes the overall status of Chinese cultural product trade from three aspects—cultural industry development,the scale and growth rate and the export structure of cultural products trade.Through the calculation and comparison of MS,RCA,SRCA and TC indices in China,the United States,the United Kingdom,France,Germany and Japan,the international competitiveness of cultural trade is analyzed.Then the conclusion that the overall competitiveness of Chinese cultural product trade is stronger and the core cultural product trade competitiveness is lower is made and causes are further analyzed.After that,the paper studies relevant factors which may affect the competitiveness of cultural products trade and builds the index system of influencing factors on the basis of PDM model?s main aspects.By using the method of grouped principal component regression analysis,the thesis goes on the empirical study to find out the main influencing factors and the degree of each factor of cultural trade competitiveness and competitiveness of various industry segments.In the end,based on the theoretical analysis,comparative analysis research of the cultural products trade competitiveness and the empirical analysis results of its influencing factors,the paper proposes some targeted recommendations for raising our competitiveness of cultural product trade: first is to meet the cultural demand of domestic and foreign consumers and further broaden overseas markets,including emphasizing the integration of foreign and domestic cultural demand and stimulate the cultural needs of neighboring countries;second is to accelerate the pace of building a network of cultural industry and its supporting industries and to innovate the carrier and expression of cultural products;finally to strengthen copyright protection and management,and strengthen copyright protection and management,and improve the market economy environment of the copyright industry.