| Network resources are often used in business Chinese case teaching classes.They can be used as auxiliary materials to make the presentation of cases more complete,the teaching content more real and three-dimensional,the teaching methods more flexible and interesting,and greatly improve the learning efficiency.This paper discusses the use of network resources in advanced business Chinese case class.Taking Coca Cola’s spring festival marketing as an example,this paper makes a teaching design and practice.The paper is divided into 6 chapters.The first chapter is introduction part which introduces the significance of this topic,literature review,the shortcomings of previous studies,as well as the problems to be solved,research ideas and research methods.The second chapter mainly discusses the theoretical support of Web-based Resource-assisted Instruction,including constructivist learning theory,cooperative learning theory and multi-modal learning theory.This paper discusses which network resources are suitable for Advanced Business Chinese Case Class and classifies them,and proposes that such network resources should follow the principles of pertinence,authenticity and appropriate difficulty in selecting.The third chapter investigates the use of network resources in the traditional Advanced Business Chinese case class through questionnaires and interviews with teachers,and analyzes the principles and key points of the Advanced Business Chinese case class.This paper discusses the application of network resources in five aspects: warm-up before class,case study,language skill study,case discussion,consolidation and expansion.The fourth chapter is based on the theoretical analysis and teaching assumption of the second,third chapter,introduces the basic situation of teaching and the reason of teaching case selection,and shows the teaching design of "Coca-Cola Spring Festival marketing."Chapter five,practice and feedback.After teaching practice,the paper analyzes the actual teaching situation in class and homework feedback after class,summarizes the advantages and disadvantages of this teaching mode.The sixth chapter,summarizes the main ideas,innovation and deficiencies,and prospects. |
