Programming IP Image Design And Application For Children

In the new media era,the development of programming education is changing with each passing day.Under the background of continuous decoupling in the field of technology,it is urgent to build an independent and controllable information technology system in China.The "whole case planning of the ’third pole’ children’s programming course brand" developed by Shanxi Yunxin new generation information technology research institute came into being under this background.Entrusted to design and promote the "third pole" children’s programming brand IP image.As an emerging field in recent years,the programming brand IP image may become the next pop point marketing product at any time.In China,the discussion on children’s programming education and the value of IP image has been continuing,but the theoretical research and practical display of children’s programming brand IP image are not sufficient.So how to create an IP image with cute image,outstanding personality,high recognition and great popularity,so that it can play a positive role in the expression of emotions,the shaping of stories and the transmission of corporate spirit and culture,is the core of this article and the design to discuss and display.Through the theoretical research and practical exploration of programming IP image,this paper makes a full comparative analysis of the IP image of the top 50 programming brands for children.Refine the process of children’s programming IP image design,take its essence and discard its dross.Finally,children’s programming will be combined with Oriental Tiger Totem,tiger culture and spirit.Create the "third pole" little tiger IP image through the transformation of visual form,and implant China’s traditional culture and connotation into it,so that the market value and cultural value of the original programming brand IP image can be mutually empowered.Finally,the social and cultural value of the original programming brand IP image is highlighted through the emerging marketing methods.It aims to cultivate young children’s interest in programming,lay a talent foundation for Shanxi’s transformation and development,and help China’s digital future development.