| Brand image design is to upgrade the brand through visual symbolization,so that the brand has a story to tell and the product has a soul.The value of the brand goes beyond the visual design itself.Based on the CIS theoretical framework,this paper explores the construction of the corporate image recognition system in the children’s programming industry from the three directions of MI,BI,and VI,and summarizes the directions that are inspiring to this topic.Under the guidance of CIS theory,explore the core of brand creation,upgrade brand visual effects,and determine the direction of brand promotion;explore excellent traditional Chinese stories containing programming thinking to empower brand promotion.The main content of this design is based on the CIS theory through symbolic means for the "DISANJI" Children’s Programming brand from the logo to the brand image design to the promotion strategy of the whole link brand design and creation.Based on the research on the practical path of Chinese excellent traditional culture in brand promotion,it is committed to exploring the integration of computational thinking and children’s picture books from the perspective of traditional story narrative.Guide children to learn to transfer computational thinking to solve practical problems and improve their logical thinking ability in the process of reading picture book stories.Brand promotion mainly uses the form of children’s picture books to inherit the excellent traditional Chinese stories with programming thinking,which is used for pre-promotion links to achieve the purpose of enhancing user stickiness.At the same time,combining user attributes to create picture book puzzle games and cultural and creative derivatives,and constantly enrich the brand extension.This rebranding is not only a strong guarantee for parents to continue to choose the "DISANJI" Children’s Programming among many emerging children’s programming brands,but also a living inheritance of Chinese culture. |
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