Research On The Design Of Scenic Brand Visual System Under The Background Of Cultural And Tourism Integration

In the context of the continuous integration of cultural industry and tourism industry,the importance of scenic brand visual system design is becoming more and more prominent.The design of the visual image system of the scenic spot is the basis for the visual and perceptual perception of tourists,and it is also the basis for the development of the software of the scenic spot.How to create a unique scenic brand visual system to attract tourists,enhance the popularity of the scenic spot,and expand the cultural influence of the scenic spot? It is a very real issue.At present,cultural resources have become the conditions for the competition of different scenic spots and brands.Reasonable and effective use of cultural resources to build cultural scenic spots with regional characteristics.The unique charm of the scenic spot brand is reflected in the regional resources of the scenic spot.The regional cultural resources include local folk culture,ancient architecture,historical context,etc.,which are irreproducible and play an important role in enhancing the brand image of the scenic spot.Hanshan Scenic Spot is the only regional scenic spot in Fanzhi County,Xinzhou City,Shanxi Province,which is constructed in accordance with the national 4A-level standard and satisfies the leisure and vacation of tourists and local residents.The scenic spot is based on the murals of Yanshan Temple in the Jin Dynasty,the Princess Temple in the Ming Dynasty,and the Buddhist culture of Wutai Mountain,which contains a profound historical and cultural context.Since the construction of the scenic spot has not yet been completed,the brand visual image and expansion aspects are lacking and deficient.Through field research,this paper has an in-depth understanding of the development of Hanshan Scenic Spot and the current status of brand visual system design.Based on the principles of regionality,culture,and unity,and using the relevant theories of brand design and other design studies,we systematically construct the brand visual image design of Hanshan Scenic Spot.The program interface has been innovatively designed to meet the cultural demands and aesthetic needs of tourists for the scenic spot brand,and to create a visual image of the scenic spot brand with unique cultural and regional attributes.It is hoped that this graduation project can contribute to the promotion of the popularity of Hanshan Scenic Spot and the benefit development of the scenic spot.