Development Of Tourism Products Of Liaozhai Scenic Spot Under The Background Of Integration Of Culture And Tourism

In the critical period of industrial transformation and upgrading,the organic integration of cultural industry and tourism industry not only provides a new important way for the upgrading and development of the two,promotes cultural value and cultural inheritance,but also indirectly forms a new standard for the development of cultural tourism industry in China.Liaozhai Scenic Spot has rich and unique cultural resources,and is developed early.However,because tourism development cannot match with high-grade tourism resources,the cultural characteristic of tourism products is not obvious and their types are few,the level of tourism development is not high.Therefore,it is urgent to systematically study the development of tourism products in Liaozhai Scenic Spot from the perspective of integration of cultural and tourism,which is significant for improving the development level of the scenic spot and the tourist experience.Firstly,this paper expounds the domestic and foreign research on the integration of culture and tourism and tourism product development.Secondly,the tourism resources of Liaozhai Scenic Spot are evaluated,and the product functions are identified.Thirdly,the paper analyses tourist market of Liaozhai Scenic Spot and select target market.Then,the paper discusses the main problems:high-quality cultural resources have not been fully utilized;The target market is not clear;The depth and breadth of the integration of culture and tourism is insufficient;And the brand of Liaozhai cultural tourism is not well known.Finally,the paper proposes some development strategies of tourism product in the Scenic Spot under the background of cultural and tourism integration:exploring the cultural connotation and strengthening the utilization of tourism resources;Determine the theme of tourism products,expanding and deepening the integration of tourism and culture;Developing diversified tourism products according to tourism demand;Creating characteristic tourism products and enhancing brand effect,which are conducive to the tourism transformation and the deep integration of culture and tourism of Liaozhai Scenic Spot.