Visual Image Design Of Xuzhou Han Culture Scenic Spot From The Perspective Of Regional Culture

The vigorous development of the tourism industry has brought about intensified competition in the same type of scenic spots.In order to gain a foothold in this invisible war,each scenic spot must make improvements or transformations to cater to the market.As the largest "Han Culture" theme park in the Huaihai area,Xuzhou Han Culture Scenic Spot also faces the same challenge.As one of the most important members of spreading the regional culture of Xuzhou,the Han cultural scenic spot is still implementing relatively outdated visual design concepts and using old facilities,resulting in the lack of visual image uniqueness of the scenic spot and poor tourist experience.This paper takes the visual image design of Xuzhou Han Cultural Scenic Spot as the research object.First of all,expounds the relevant concepts of regional culture and visual image of scenic spots,and explores the relationship between them.Secondly,the regional culture of Xuzhou--Han dynasty culture of various artistic forms are deeply analyzed;Thirdly,through the questionnaire survey on the tourist experience and the current situation of scenic spot design,this paper carries out a detailed investigation and research,statistical survey results,in-depth analysis of its existing problems and deficiencies;Finally,in allusion to the problem of the existence of puts forward the strategies to solve these problems,by extracting the Han culture elements,clear direction to improve the scenic area of Xuzhou Han culture.The design includes two parts: basic element design and application element design,pass its internal thought through the design to tourists,not only highlight the image of the scenic spot,but also reflect it’s personality,then the Chinese excellent traditional culture will be inherited and Chinese traditional culture will be spread.