Research On The Promotion Of Publishing Value Of Network Literature

In these years of the development of network literature,the status of author and reader,as the two most important subjects,has changed.With the in-depth development of network literature,readers begin to participate in many aspects of network literature publishing.The first is the influence on the authors of online literature.The needs of readers will largely affect the choice of authors’ themes and even influence the direction of the outcome of the works.It can be said that the common choice of readers determines the direction of the online literature market.Secondly,the influence of readers also plays a role in online literature platforms.The platform encourages authors to create works that meet market demands.Editors also play a certain role in checking the general direction,analyzing and studying readers’ expectations and transmitting them to authors.If the writer goes against the tide,the editor will make certain suggestions.Finally,readers themselves participate in the marketing communication.Out of their love for works,readers can be transformed into creators of fan fiction and contribute their own strength to the marketing of works.The development of IP in network literature is more inseparable from the strong support of readers.This paper starts from the evolution of discourse power to analyze and study the evolution of discourse power for the promotion of online literature publishing value.The first chapter analyzes and summarizes the publishing status of early online literature under the influence of the author’s right of discourse,the concrete manifestation of the author’s dominant position in the right of discourse,and the positive and negative influences on the works and readers.The second chapter focuses on the evolution of discourse power and the reasons for the changes of reader status and author status.The third chapter is the main part of the paper,exploring the evolution of discourse power for the path of online literature publishing value improvement,and then summarizes the significance of value improvement from five aspects.The last chapter summarizes the dilemma of the current development of network literature and puts forward some relevant methods and strategies.To sum up,studying the evolution of discourse power can provide certain reference and guidance for the future development of online literature,avoid unnecessary problems,and continue to add value to online literature.