A Study Of Network Buzzwords Based On The Theory Of Critical Discourse Analysis

In recent years, with the popularity of Internet, Internet population growing, Internet language appeared and developed quickly, the network buzzwords, as an important component part of the network language, is refers to in a specific time period, people use high frequency of a special kind of spoken language, are representative of the network culture and popular culture trends, social reality is the most profound reflection of the most sensitive. Research on network buzzwords, scholars from different areas, different Angle changes to its appearance and development are analyzed. But, at present the network catchword research is mainly focused on a particular phase of the syn chronic study, and not from the perspective of diachronic development research. Phase state of consciousness is the symbol of discourse power, the development of language reflects its ideology will follow development transformation.Fairclough as a representative of critical discourse analysis theory, striving to discourse analysis combined with social theory, developing a can not only study language change, and to study social and cultural changes of multidimensional discourse analysis method. Therefore, this paper USES Fairclough’s 3 d analysis framework, respectively from the aspects of text, discourse and social practice for nearly 20 years the development of network buzzwords and ideological changes were studied. Network buzzwords can be divided into three stages in this article, from the perspective of critical discourse analysis to research and analyze each stage of network buzzwords,through every stage of network buzzwords statistical classification, the analysis of network buzzwords in the stage in the context of the implied in the process of generating, understanding,and consumption ideology, further explore the hidden behind the ideology of all kinds of social function.Based on selected websites, BBS and other network media of nearly 20 years of annual network buzzwords as the research object. Through statistical classification, found that changing the purpose of people use the Internet catchphrase, from the initial stage is limited to the use of unconscious social communication with human needs, development to the stage ready to create and use the Internet buzzwords, developed into a kind of spiritual demand, for the voice, the emotions of expression and tools. Network popular language as a special form of language, is changing along with the development of the society, its often hidden behind the deeper ideological significance. The author according to Fairclough three dimensions of discourse analysis method,the three stages of network buzzwords for text, discourse and social practice, the analysis of the practical level. Analysis found that the different stages, different kinds of network buzzwords, the speech role is different. Through the hidden in every stage of network buzzwords reveal the power and ideology behind the found that network catchword is not only a pure communication tool, orthe whole social structure and social relations and the construction and reproduction of a mediation, and different social classes and interest groups to the operation of the intermediary.Changes reflect the development of network buzzwords words express the thought of the ideological awakening, and continues to power the control of ideology, and further promote the word order and the change of the social relations, effectively promoting the construction of socialist democratic politics in our country.Through the research, this article also draws some conclusions. First of all, through the network buzzwords, critical discourse analysis, to a certain extent, to broaden the research perspective of network buzzwords. Second, the ideological significance of the hidden behind the network buzzwords, can help people to correctly understand and use the network buzzwords.Finally, this article also caused by the network buzzwords of the change of relations between the discourse of social order and make a summary, as the government how to use the network catchword grasp the initiative of discourse to construct its image and puts forward some Suggestions for effective social management.