Research On The Perceptionship Between New Media Image Art Form Design And Theme Perception

Traditional art creation has a new form of expression driven by technology,and this situation has gradually formed a new type of art creation.Since the carrier and form of new media art are more readable than traditional art,it naturally differs from traditional art in the expression of themes and perception of concepts.In terms of theme expression and perception of works,they are naturally different from traditional art,and exploring the cognitive laws of new media art works can provide basic theoretical support for new media art creation.This study systematically investigated the viewers’ attributes and theme perceptions of new media video art by means of questionnaire research.The results show that the key factors affecting the difference in viewers’ perceptions of new media video art themes are,in descending order,"emotional experience","depth of thought","visual attractiveness",and finally "overall attractiveness"."and finally,"overall novelty".In addition to professional background,gender,knowledge,and consumption ability all contribute to the viewers’ perception of the theme of new media video art to different degrees.Male viewers perceive the themes of "visual appeal","overall novelty" and "thematic salience" more than female viewers.In addition to "visual appeal",there are significant differences in the attributes of new media video art among viewers with different consumption abilities.In addition,from the analysis of image attribute perception,different forms of image art expressions with interactivity have certain attribute characteristics that are stronger in performance.In addition to the design of image art focusing on the degree of emotional experience,the designer’s own emotional integration is also an important factor affecting the perception of the theme.This study aims to provide creation strategies for future new media video artworks.Based on the research and conclusion analysis,the design practice is carried out with the new media image "burning" as an example.