Research On The Dynamic Mechanism And Ways Of Developing Jianchuan Wood Carving Cultural Industry With Bai Ethnic Characteristics

Under the background of rural revitalization,relying on characteristic cultural resources to develop characteristic cultural industries is conducive to activating the endogenous driving force and industrial momentum of rural development,and the development of characteristic cultural industries can not only broaden the development radius of rural industries,accelerate the transformation of new and old kinetic energy of rural economy,but also help the creative transformation and innovative development of traditional culture,enhance cultural consciousness and cultural self-confidence,and is the source of energy to boost the spirit of villagers and rejuvenate the new vitality of rural areas.The practical exploration of the high-quality development of characteristic cultural industries is an important starting point for accelerating the iterative upgrading of rural industrial structure and the innovation and fission of cultural core.Jianchuan wood carving with Bai ethnic is a traditional craft with Bai cultural characteristics,is an important part of China’s intangible cultural heritage,the government has cultivated it as a cultural industry with ethnic regional characteristics,the development of Jianchuan wood industry with Bai ethnic is conducive to adjusting the economic and industrial structure of Jianchuan area,driving local economic and cultural development to contribute to rural revitalization.However,at present,the Jianchuan wood carving industry with Bai ethnic has problems such as small scale,scattered and weak,low market share,and its development is still relatively slow.Therefore,in order to better promote the high-quality and sustainable development of Jianchuan wood carving industry with Bai ethnic and clarify the reasons for its slow and lagging development,this paper takes system management theory,system dynamics theory,cultural capital theory and other related theories as guidance,and uses literature research methods,field investigation methods,questionnaire survey methods,semi-structured interviews and other research methods to take Jianchuan Bai wood carving as a whole and system,and conduct in-depth research on the dynamic mechanism of the development of Jianchuan wood carving cultural industry with Bai ethnic characteristics.The optimization path and countermeasures for the development of Jianchuan wood carving cultural industry with Bai ethnic characteristics are proposed,in order to provide scientific reference and theoretical guidance for the further development of Jianchuan wood carving cultural industry with Bai ethnic characteristics.Firstly,the development status of Jianchuan wood carving cultural industry with Bai ethnic characteristics is analyzed through field investigation and research.Secondly,the dynamic factors affecting the development of Jianchuan wood carving industry with Bai ethnic are analyzed,and the dynamic mechanism for the development of Jianchuan wood carving cultural industry with Bai ethnic characteristics is constructed from four subsystems: thrust system,tensile system,support system and intermediary force system based on system dynamics theory and system management theory.The dynamic subsystems and their dynamic factors in the development dynamic mechanism of Jianchuan wood carving cultural industry with Bai ethnic characteristics were analyzed.Third,the main problems existing in the Jianchuan wood carving cultural industry with Bai ethnic characteristics are analyzed from the four subsystems of the development dynamic mechanism of Jianchuan wood carving cultural industry with Bai ethnic characteristics.It is found that the thrust system mainly has imperfect industrial development policy system and imperfect policy guarantee.Low market share and lack of market competitiveness;The relevant work of industry associations is not standardized,and the cooperation between associations is not coordinated.The tensile system mainly has insufficient innovation and integration capabilities,and the product solidification and homogenization are serious;Insufficient sales and marketing capabilities,difficult to expand the consumer market;Unbalanced talent structure and weak development stamina;The phenomenon of disorderly competition within the industry is serious.The support system mainly has poor industrial financing capacity and insufficient funds;shortage of raw materials and poor stability of supply;imperfect infrastructure;Insufficient market supervision and widespread infringement of intellectual property rights.The intermediary force system mainly has weak brand building and lack of well-known brands;Insufficient publicity and promotion.The problems existing in each power subsystem have led to the slow development of Jianchuan Bai woodcarving characteristic cultural industry.Finally,in view of the current problems of the power systems for the development of Jianchuan wood carving cultural industry with Bai ethnic characteristics,the optimization path and countermeasures for the development of Jianchuan wood carving cultural industry with Bai ethnic characteristics are proposed.Thrust system optimization path and countermeasures: first,increase government support and improve the supporting policy system;The second is to enrich product formats and increase market share;The third is to give full play to the role of industry associations and promote the orderly development of the wood carving industry.Tensile system optimization path and countermeasures: first,drive development with innovation and increase product innovation;The second is to broaden sales channels and enhance sales and marketing capabilities;The third is to consolidate the talent foundation and improve the talent training mechanism.Support system optimization path and countermeasures: first,increase capital investment and create investment and financing mechanisms;The second is to optimize the utilization rate of wood carving raw materials and develop available materials;The third is to improve the construction of infrastructure facilities;The fourth is to strengthen market supervision and increase the protection of intellectual property rights.Intermediary system optimization path and countermeasures: strengthen brand building and build well-known brands;the second is to increase publicity and promotion;The third is to build and improve the industrial public service platform system.It is expected to provide reference and enlightenment for the development of Jianchuan wood carving cultural industry with Bai ethnic characteristics and other ethnic characteristic cultural industries.