Study On Graphic Design Of Erqishi Playing Cards

Erqishi is a card game popular in Leshan,Sichuan.It is an important part of local culture and was included in the municipal intangible cultural heritage list in 2006.Since the development of Erqishi card game,it is not just an entertainment tool for the public to entertain and entertain,but has formed a local culture that can reflect the production and living habits of the local people.It has strong cultural and historical value,economic value and artistic aesthetics.value.In order to inherit and develop the Erqishi card game,an intangible cultural heritage,local governments and non-governmental associations have made a lot of efforts,but there are still many limitations.The promotion of Erqishi culture mostly stays on the surface,and its influence is limited to the Leshan area.Erqishi culture has few documents and historical materials,and it has been passed down to the present mainly in the form of word of mouth.With people’s emphasis on intangible cultural heritage and the improvement of protection concepts,some experts and scholars have begun to study Erqishi culture.However,the research content mainly tends to sort out literature and materials in terms of game rules,origin background,etc.,and there are relatively few studies on the artistic value of Erqishi.Existing studies on Erqishi patterns and characters are relatively lacking,and patterns and characters are the most distinctive parts of Erqishi culture and an important carrier of cultural connotation transmission.However,Erqishi playing card fonts have many artistic processing elements As a result,it is difficult for many outsiders to quickly and effectively form an understanding of it,and many local young people also have only a half-knowledge.In this paper,by sorting out the cultural connotation of Erqishi,the aesthetic characteristics of graphic design,and using design techniques to design forms,this paper finds the ideas and directions to enrich the aesthetic form of Erqishi culture and realize the publicity and promotion of Erqishi and its culture.First,by reading relevant literature and field investigations,sort out the regional characteristics of the Erqishi culture based on the two theories of "the origin of the five links" and "immigrants and immigrants",and explain the rules of the Erqishi entertainment.Identify normative and interesting,analyze the cultural relationship between Erqishi and "Yi",organize and summarize the cultural connotation of Erqishi,and dig out the characteristics of folk culture.Secondly,on the basis of sorting out the cultural connotation of Erqishi,it focuses on analyzing the graphic visual features of Erqishi,and summarizes the connotation of graphic visual features.And then,on the basis of the summary and analysis of the above-mentioned literature,put forward the idea of project research and design for design practice,and gradually use font design,pattern design,illustration design and other forms to enrich the connotation of Erqishi’s aesthetic culture.Finally,combine traditional culture with modern design concepts to create Erqishi cultural and creative products,form a new idea for the inheritance and development of traditional Erqishi culture,and realize the effective inheritance and promotion of Erqishi culture.