Memory Of Old Shanghai - Research On Monthly Card And Its Application In Modern Graphic Design

The calendar advertisement drawing first appeared in Shanghai at the end of nineteenth Century. It is one of the western painting and Chinese traditional New Year paintings of the crystallization of Chinese and Western. Western merchants brought to China by Western advertising Chinese localization result, is a highly commercialized Art. It closely the characteristics of the times, modern fashion, by the broad masses of people like. It pioneered pen water colors technique, make the characters more true to life likeness.This article through the analytical study of calendar advertisement painting historical background and development process, and sum up its domestic, commercial, artistic and the characteristics of fashion. It detailed calendar advertising painting on Contemporary Chinese graphic design influence and enlightenment. Through the study of calendar advertisement drawing successful experience, we try how the modern packaging design of traditional Chinese elements, and try to explore a way of belong to China the design too.Finally, in the graduation creation, use prior to the calendar advertising painting study and research to get valuable knowledge, and supply them to the actual design. Design of a set of named“memory of the old Shanghai”series of cosmetics packaging design and poster design. I try to use a new kind of language to explain what I feel the poster painting’s unique charm.