Research On Local Characteristics Of Xiang Shan Starlight Film Town

Characteristic towns are the active exploration of national new-type urbanization into a new stage of development.They have driven regional economic development,improved urban infrastructure and promoted rural revitalization in a certain period of time.With the implementation and promotion of urbanization and the deepening of the reform and development demands of industrial transformation,the domestic film and television industry is also accelerating its development,which promotes the rise of a large number of film and television towns.Film town is a type of characteristic town,which plays an important role in the development of modern film and television tourism industry and promotes the development of tourism economy.The development of film town is new and representative to a certain extent,and the locality is constantly evolving.Through the research on the local characteristics of film town,it is found that the development of film town exposes some problems that need to be solved urgently.Based on the important position of film and television towns in the development of contemporary cultural and tourism industry,the construction of characteristic towns including film and television towns is in urgent need of characteristic development.Tourists’ perception can provide decision-making basis for highlighting local characteristics,so this research topic is chosen.Xiang Shan Starlight Film Town is the only film and television tourism town in Zhejiang Province.It has distinct local characteristics and is representative among film and television towns,which has certain research significance and value.Therefore,this paper chooses Xiang Shan Starlight Film Town as the research object.In this paper,case study method,literature analysis method,questionnaire method,interview method and other research methods are used to study the local characteristics of small towns according to the local theory and tourist perception theory,the local construction is discussed.The research finds that Xiang Shan Starlight Film Town gradually formed a certain scale film and television shooting base after the filming of the large-scale TV series The Return of the Condor Heroes,and then gradually developed into a film and television town.Its local characteristics are mainly manifested in local environment,local tradition and so on.Its construction subjects include governments at all levels,management departments,business operators,local residents,media,etc.The government actively guides and strengthens the town culture shaping through policies.Business operators embody local characteristics by providing tourism products and services;Local residents strengthen tourists’ local cultural perception by providing homestays and delicious food.The media show the image of the town through publicity and guidance;The local construction is carried out by tourists through the form of travel notes,comments and word-of-mouth publicity.At the same time,through the empirical analysis of local characteristics perception of the town,it is found that the development of Xiang Shan Starlight Film Town has some problems in terms of tourists’ local perception,such as insufficient perception of local space culture,insufficient degree of local attachment,and insufficient innovation of local cultural development.Based on the construction of local characteristics and local pluralism,the paper puts forward the corresponding ways of highlighting local characteristics: further strengthening local characteristics and constructing new spatial culture;Improve internal and external factors,enhance the degree of local attachment;To promote the innovative development of local culture and improve the image of tourist destination,etc.,in order to provide a basis for the local characteristics of Xiangshan Starlight film town development,and provide reference for the local characteristics of other similar towns.