Application Of Synaesthesia In The Brand Image Design Of Quanchen

This paper starts from the performance of the tympanic manifestation techniques,and analyzes the internal effect mechanism of the informational concept and the external expression method.Key research on the application techniques and use advantages in the design of the urban brand image design.Introduction is inherently one of the common cognitive methods,the theoretical basis of this article is based on the understanding and cognitive psychology of the former.The core of the inductive expression technique is to pay attention to the relationship between the five sensations and psychological elements of the audience,realize the sensation between the five senses and psychology,that is,the Buddha’s "six mutual use".Paying attention to the five senses of experience,which is to pursue a rich sense of sensory experience,which is a successful symbol of urban brands.In the image performance technique,the information display dimension is continuously multi-diverse,and the audience has put forward higher requirements for the urban brand image design for sensory stimulation.This requires us to start from different dimensions,break the boundaries between the senses,and fully mobilize people’s faculty and provide a richer sensory experience.And pay attention to the psychology of the audience,in the design of the city brand image,always start with the "city impression" of the audience,starting from the ideal city image in people’s minds,make full use of this specific memory symbol,realizing people for one the expectation of the city,achieving consumers’ feelings satisfaction.The effects of the inductive expression technique are by understanding people’s understanding of the city,to disassemble the single image,and use the linkage between different sensory,re-combined this object in people’s cognition,bringing the consumer image more Stereo,experience more city image.