Impression Threshold - Symbolic Design And Application Research Of Zunyi City Brand

China’s urbanization and the new technological revolution in the United States will be two major events affecting the 21st century." Nobel Prize winner,Stiglitz’s prediction has become a reality.Naturally,it has become the most frequently cited sentences when people talk about urbanization.The influence of Economic globalization and penetration of the world,the original manufacturers and distributors for independent individuals in the market competition,has been transformed into urban or urban clusters as a unit Subject competition.Therefore,in the competition of the role in the Market Economy,we need to plan and package the city and establish the city brand has become the most important content in the construction and promotion of the core competitiveness of the city.In modern society,the city brand logo is the city’s internal and external development of business cards,not only on the city’s geographical environment,resource advantages,human history and other elements of the concise and extraction,but also the basis of urban publicity and public aspirations.but also the city’s external publicity and the overall desire.In the market competition,the city brand will naturally become a special commodity to attract domestic and foreign businessmen tourists,both to attract investment and talent,more able to lead and promote the development of the city.Contemporary China,The introduction and implementation of the "international strategy" provides a valuable opportunity for the development of all cities.In the process of export-oriented development,the city brand as a regional special commodity is all concerned and valued by the local government.This needs to accurately locate and design the city brand,organize all the resources of the city,carry on the maintenance and promotion of the city brand,reconstruct the city image and spirit in the process of marketing the city brand,lead the city and the international economic belt In the better development.Based on Zunyi’s geographical environment and human resource advantages,this paper takes Zunyi as the research object,takes the city’s future development planning as the direction,takes the principle and method of visual communication as the tool,carries on the image orientation research and the visual recognition system design to Zunyi,Is committed to creating the distinctive image of Zunyi,as well as the marketing of the brand marketing strategy.At the first,this paper detailed analysis and definition of topic research status,basic theory and core concepts.Secondly,through the collection of natural geography,historical and cultural geography and other disciplines of research results and theory,combing the historical image of Zunyi and the realistic situation.Thirdly,the author analyzes the present situation of Zunyi and the status quo of city image visual recognition system in detail with the analysis result of Zunyi city government and the analysis result of investigation.Finally,to confirm the "civilization","ecological","inclusive" for the design concept,the visual design of the city.The results of this study will help to strengthen the concept of urban spirit in Zunyi,enhance the public’s sense of identity to the city,improve the reputation and reputation of Zunyi,and realize the marketing strategy of branded cluster for Zunyi.