| Due to the rapid development of mobile phone network technology,short video spreads quickly on the network because of its short production process,low threshold,fast transmission speed and strong interaction with the audience.With the rapid development of short video industry,the "circle layer" is also gradually divided,forming a large number of vertical content.Dubbing short video,as one of the subdivided fields,creators move the behind-the-scenes dubbing scenes to the front of the stage,so that the audience can not only "hear their voices" but also "see their people".Novel video forms,special sound images and exquisite text connotations are created to create dubbing short videos that are loved by the audience,thus harvesting millions of fans and causing creative trends.Under the phenomenon of the rapid development of dubbing short videos,this paper focuses on the methods of literature study,observation case study and simulation experiment.Take the Douyin dubbing short video accounts such as "KEAIPI" and "SHIJIE" as the object to conduct a case study,and explore the creation of the simulated experimental account "Zi’an of Learning Sound" created by the researcher himself.It is expected to explore the production of dubbing short video content and then launch more high-quality short video content,so as to provide thin practical reference for people related to dubbing short video industry.The study found that the development trend of dubbing short video in the theme is diversified,and the contrast formed by the daily dubbing scene and the exquisite sound image can meet the emotional needs in different scenes.At the same time,in the whole process of Douyin dubbing short video content production,there will be copywriting,music,expression,sound state and other creative elements,which are interrelated and interact with each other.Form a “content is form,form is content” situation.The main features of dubbing short videos are original,low creative cost,strong content appeal,and suitable for fragmented reading by the audience in terms of communication characteristics,which makes dubbing short videos have a great space for development,and then attract more traffic and resources,so as to promote Douyin content creation,forming a virtuous circle of development. |