The Study Of Contemporary Art Creation And Communication Based On Comprehensive Social Media In China

The mobile Internet continues to develop in our country.With the popularization of mobile terminals,the number of Internet users has increased significantly.Social media has also developed rapidly.Among them,the utilization rate of comprehensive social media is relatively high,and the proportion of online social users in the overall Internet users continues to expand.Its product functions are becoming more and more abundant,deeply involved in people’s lives,and meeting people’s needs for social interaction,respect and self-realization.Social media is increasingly being used directly to create or promote art,and the traditional physical art experience is migrating to a more web-based environment.Social media has become an important medium of Internet communication and one of the main platforms in art communication.Both art creators and communicators have joined in,and contemporary art has also entered the era of social media.The development of domestic comprehensive social media in recent years has also attracted global attention.This study sorts out the development status of domestic social media and the artistic content on related platforms,summarizes style characteristics,user feedback and popularity,and conducts multi-dimensional cross-comparative research on related disciplines.Through specific cases of artists and works of art,analyze whether social media has influenced contemporary art creation,how and how it has influenced it,and look forward to the development direction of contemporary art in a new context.In terms of specific practice,reflect on the phenomena on social media,explore the influence of social media on the creation and dissemination of image installation art design,form a series of works in various media,and use domestic comprehensive social media to assist in the creation and dissemination.Through the above research,this paper draws the following conclusions: 1.Social media has influenced the life experience of a large number of contemporary art creators,and provided a source of creation for some creators.Audience research will become an integral element in the creation and dissemination of contemporary art,and social media provides a medium and platform for contemporary art brand marketing.2.Social media helps contemporary art to better play its social functions and promotes the entertainment development of contemporary art.3.Social media provides a new way for the commercialization of contemporary art and promotes the development of the contemporary art market.These conclusions can support future research in the fields of arts communication and social media marketing promotion.It also provides theoretical support and practical reference for the interactive planning and digital marketing communication of contemporary art creators and their works on social media.