Research On The Optimization Path Of Integrating The Main Melody Film And Television Works Into The Ideological And Political Education In Colleges And Universities

At present,the post-00 s have become the main body of college students,who grew up in the Internet era,are the digital media aborigines of the new era,have strong subject consciousness,outstanding learning ability,and pursue novelty.The traditional ideological and political education in colleges and universities can no longer meet their diverse needs.Therefore,colleges and universities should actively comply with the requirements of the times and the characteristics of young college students,actively explore and enrich the content and means of ideological and political education.General Secretary Xi Jinping at the symposium on literature and art work,it was pointed out that literature and art have the greatest attraction and influence on young people.As an important part of literature and art,the main melody film and television works have the characteristics of the times,politics,ethnicity and education,and have the function of teaching and entertainment,which can stimulate the learning interest of young college students.Integrating the main melody film and television works into the ideological and political education in colleges and universities,using the main melody film and television works to optimize the methods of ideological and political education and enrich the content of ideological and political education can improve the effectiveness,attraction and sense of the times of ideological and political education in colleges and universities.The main melody film and television works is based on the core socialist values,reflecting the national political will and mainstream ideology,eulogizing the truth,the good and the beauty,punishing the false,the evil and the ugly,and encouraging people to make progress.Since the 18 th National Congress of the Communist Party of China,the film and television industry has been moving towards standardization and systematization.A number of high-quality main melody films have been emerging and are welcomed by college students.In order to find out the current situation of ideological and political education in colleges and universities using the melody film and television as well as the attitude of young college students towards the integration of the main melody into ideological and political education in colleges and universities,this paper conducted a survey in some colleges and universities with the help of interviews between teachers and students,questionnaires and other methods.Through the statistical analysis of the survey results,on the one hand,the main melody of film and television works have been integrated into the ideological and political education in colleges and universities: colleges and universities have opened film and television elective courses and held film and television activities;In the teaching of ideological and political courses,teachers generally use the main melody film and television materials to introduce the course;College students believe that using the main melody film and television works to teach can stimulate their interest in knowledge and deepen their understanding of knowledge,and expect more main melody film and television works to be used in the course teaching.On the other hand,there are also some problems in the integration of the main melody film and television works into the ideological and political education in colleges and universities,which are mainly reflected in four aspects: the inadequate play of the main melody film and television ideological and political education function,the weak atmosphere of the campus education environment,the insufficient integration of the campus network platform,and the lack of integrated system planning in colleges and universities.There are problems in the integration of the main melody film and television works into the ideological and political education in colleges and universities.The reasons are as follows:First,there are differences in the level of teachers’ use of the main melody film and television;Second,the main melody film and television works are not fully integrated into the material carrier,spiritual culture and campus activities of the campus,and can not give full play to the subtle influence of campus culture on students;Third,the integration of main melody film and television into ideological and political education in colleges and universities does not make full use of the network education platform on campus,and the educational resources of high-quality main melody film and television works are insufficient;Fourth,the main melody of film and television into ideological and political education in colleges and universities has not established a sound application mechanism.To find and analyze problems is to better solve problems.Based on the analysis of the problems and causes of the integration of the main melody film and television works into the ideological and political education in colleges and universities,this paper puts forward targeted countermeasures from four aspects: classroom teaching,campus culture,campus network platform,and integration system construction.First of all,give play to the main channel of the main melody of film and television,and integrate it into the classroom teaching of colleges and universities.College teachers should strengthen the awareness of the main melody of film and television education,improve the ability of the main melody of film and television education,and optimize the method of the main melody of film and television education.Secondly,create the main melody of the film and television cultural atmosphere,and integrate into the construction of campus culture.Schools should create a material and cultural atmosphere with the theme of the main melody,build a campus spiritual culture with the theme of the main melody,and often organize campus cultural activities with the theme of the main melody.Thirdly,construct the main melody video network carrier and integrate it into the campus network platform.The school should establish a high-quality main melody film and television resource library,strengthen the campus network publicity of main melody film and television,and build a main melody film and television network team.Finally,establish a long-term mechanism for the main melody of film and television,and integrate it into the institutional construction of colleges and universities.Mechanism is the guarantee of integration.Colleges and universities should improve the operation mechanism of the integration of main melody film and television,and improve the guarantee mechanism of the integration of main melody film and television.