| In packaging design,graphic symbols are important design forms and expression sources.Packaging design is a widely used graphic communication symbol or language.Cultures of different countries,regions and nations can communicate through packaging design works,and achieve the purpose of trading through their packaging design works.The role and influence of graphic symbols are very important.In recent years,Chinese enterprises have begun to pay extensive attention to the commercial value that graphic symbols bring to packaging design,and focus on its application in the field of visual identification of product packaging.The academic community has also paid a lot of attention to the social significance,cultural connotation,artistic value,visual expression,etc.carried by graphic symbols,but the relevant application research theory of graphic symbols is still lacking.As an attempt to study the application of graphic symbols in wine packaging design,this paper takes Enshi Yesanguan Baogu wine in ethnic areas as an example.Based on the basic theory of semiotics,the graphic symbols in wine packaging design are classified,interpreted,extracted and applied by semiotics and qualitative analysis;In the practice of packaging design,the information characteristics and value embodiment of graphic symbols are analyzed by using the theories of design,graphic cultural creativity,art and visual perception,combined with several cases of wine packaging design at home and abroad.Then take the application and expression of graphic symbols of wine packaging design as the theme to carry out the design practice,and carry out the packaging design of Enshi Yesanguan Baogu wine as the theme.The research has important commercial value for the development of liquor packaging design in ethnic areas,which is conducive to improving the level of packaging design,promoting the development of liquor product packaging,enhancing product competitiveness and expressing the vitality of product cultural connotation.It also provides a certain theoretical support and reference value for wine packaging designers. |
