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Thinking In The Packing Design Of Chinese Alcohol

Posted on:2009-09-15Degree:MasterType:Thesis
Country:ChinaCandidate:B Q FuFull Text:PDF
GTID:2155360272990181Subject:Art
Abstract/Summary:PDF Full Text Request
Nowadays, the economy is developing and at the same time the standard of living is improving too, along with that, the consumption of Chinese alcohol is no longer a satisfaction of basic demand in normal lives, it's becoming one kind of modern enjoyment with some Chinese culture traits and emotional appeal of living. Packing design is one of the necessary elements during the producing process of Chinese alcohol, and at the same time packing is the carrier of the Chinese alcohol. The packing design of Chinese alcohol should inherit and carry forward the local culture, sparkplug the application of native language in the packing design.The packing design of "Xiamen DanFeng MenDuiMen" alcohol depends on the function of the product itself, and this design also represents the good quality of the product by showing the form and tinctorial character of our culture. It lays a solid foundation for building up a unique "Cultural Brand" of the packing design.
Keywords/Search Tags:Packing design, localization, innovation
PDF Full Text Request
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