Analysis Of The Motivation And Performance Evaluation Of Huace Film And TV’s Acquisition Of Keton Media

In recent years,the cultural industry represented by the film and television industry has entered a period of rapid development.With the support of national policies,as well as the finance and technology industries,the film and television industry has followed the trend of the times and explored reforms and innovations in industry structure and development models,effectively promoting the healthy development of the industry.Mergers and acquisitions(M&A)are one of the main ways for companies to expand their scale.Through M&A,companies can achieve effective expansion and deep integration of resources,which is of great significance for the long-term development of the enterprise.However,in order to fully leverage the role of M&A,it is necessary to accurately grasp the nature of M&A and correctly judge the multiple impacts of M&A on enterprise development.In corporate M&A,it is necessary to understand the development characteristics of the post-merger transitional period,scientifically judge the rationality of the motives for M&A,investigate whether resources have been deeply integrated after the merger,and whether the post-merger development goals have been consistently pursued.Therefore,in order to study M&A,it is necessary to pay attention to all relevant factors throughout the entire cycle before and after the M&A,and through in-depth analysis,conduct a scientific evaluation of M&A performance.In this article,Huace Film & TV Co.,Ltd.is selected as the research object.Using the acquisition of Croton Media as a typical case,the domestic and foreign research on the motives and performance of M&A are analyzed and summarized.By sorting out the company’s annual reports and market trends,a scientific study on the motives of M&A is conducted.When analyzing M&A performance,the Balanced Scorecard(BSC)method is used to comprehensively evaluate the ability of the M&A to enhance performance from the financial,customer,internal process,and learning and growth dimensions based on a strategic perspective.The Huace Film & TV Co.,Ltd.acquisition of Croton Media is studied as a case,and it is concluded through the Balanced Scorecard that the company should choose a suitable time for rational M&A based on clear M&A motives.It is hoped that this article will help companies in the film and television industry and similar enterprises to complete M&A activities scientifically and effectively,and achieve optimal resource integration.