Research On The Creation Of Netflix Japanese Anime Series

In the post-epidemic era,Netflix’s anime series in Japan has attracted more and more attention from the public,and further become an entertainment tool to relieve the pressure of reality and an imagination space to carry spiritual support.According to the latest financial results released by Netflix in the third quarter of 2022,the company achieved revenue of $7.93 billion,net profit of $1.398 billion,and added 2.41 million subscribers,all figures exceeded market expectations.In contrast,the production of domestic animation dramas and the overseas market are still in the exploratory stage,and there is still a long way to go to go abroad.In this context,it is particularly important to study the creation of Netflix Japanese anime.In this paper,based on the announcement of "original" on Netflix’s official website,animated films adapted from Japanese manga or animated films purchased copyright are selected as the research object.Through text analysis and quantitative analysis and other research methods,this paper combs and explores the new situation and changes after Netflix’s involvement in the creation of Japanese animation.At present,based on the analysis of specific industrial status,it can be seen that the cooperation between Netflix and Japanese animation on the whole is a kind of local and global creation strategy based on the local and facing the world.By focusing on the IP of Japanese classic comics,Netflix is able to attract a wide range of audiences around the world and integrate into the Japanese animation production industry through financial and technical support.On this basis,Netflix will continue to cultivate the Japanese animation production team.In the selection of creative motifs,in addition to the influence of Netflix’s global marketing strategy,the more important thing is that the social and cultural background formed in the course of Japan’s own historical development makes it more inclined to choose the universal motifs such as human and nature,human and technology,and human nature reflection.Through the analysis of specific animation cases,we can see that the creation style and creative techniques still follow the traditional "Japanese" picture style,and firmly grasp the basic plate of Japanese two-dimensional picture and"limited animation".At the same time,the more advanced 3DCG technology is continuously combined with traditional hand-painting techniques.In the process of improving digital production,the company actively embraces the overseas market and constantly prefers the imaginative reconstruction of the real world through animation works.In terms of its creation,Netflix animation series can be seen as a touchstone for Netflix to avoid market risks and further promote the internationalization and cross-cultural communication of Japanese animation.Although there are still disputes over audience experience in the process of adaptation and creation,such as the degree of restoration of the original works,character design and dubbing support,the overall emotional tendency and audience experience focus of the works evaluation based on the analysis of IMDB user comments shows that the global audience feedback of Netflix Japanese anime series tends to be positive.Seek progress while maintaining a stable market outlook.In the future,Netflix will continue to actively leverage its global market influence and original content production capacity to promote the global development of Netflix’s Japanese animation industry.