A Study On The Development Strategy Of Japanese Anime Internationalization

As the renaissance of cultural industry, Chinese animation industry will have a great chance in developing. Meanwhile, compared with some developed countries, the current Chinese anime generally has a lot of problems, including large quantity without quality, low audience recognition rate etc. After decades of internationalized development, Japanese anime has won a good reputation throughout the world and is recognized as the representative of high quality animation. The study of successful experience about internationalized Japanese anime will be of great beneficial for Chinese animation development.The first part of this paper explained the history and situation of Japanese anime internationalization from the dimension of international spread, and defined the meaning of internationalized Japanese anime. The second part combined the principle of propagation mode and analyzed the characteristics and advantage of the internationalization of Japanese anime. According to the dimension of industry economics, the third part revealed the reasons for the success of Japanese anime internationalization development. The fourth part is organically combined with the problems of Chinese animation industry, based on the experience of the successful Japanese anime development, and found out the implication of the internationalized Japanese anime development.