Exploring The Spread Of Japanese Anime In China From The Perspective Of Communication

Culture industry is a sunrise industry in the new century, in the cultural industry, the art of animation, with its vivid characteristics and widely accepted by people, throughout the world the development of the animation, in which the Japanese anime is widely known in the world the establishment has the title of "cartoon kingdom", anime has deep into every aspect of life, Japanese at the same time, the Japanese anime in the external transmission is in a strong, especially in our country, the spread of Japanese anime almost occupied most of the animation market share in China, establish the absolute advantage.Although earlier than the Japanese anime development in our country, but in the 90 s after it stalled due to various reasons, though, but not true in the modern sense of the animation industry, after entering the 21st century, and as the country's emphasis on cultural industry, as part of the culture industry of animation industry also obtained fast development, again in 2011, the Chinese animation production more than 260000 minutes, is the world's animation production country. At the end of 2014, our country has various types of more than 4600 animation enterprises, professional staff 220000 people, employees 500000 people. But we need to pay attention to one problem is that although we have become "anime" nation, but it is still not "anime power."In domestic animation market, Japanese anime still occupies the absolute superiority, through the analysis of the spread of Japanese anime in China, help us to know the problems in the development of animation industry in our country, speed up industrial development.Japanese anime in the dissemination of of our country, for their own culture, values and so on all spare no effort to demonstrate, to our country's favorite anime teenagers has a huge influence, this article from the perspective of communication studies Japanese anime spread in our country are analyzed in detail;First chapter is introduction, it is pointed out that the animation in the important position of national soft power competition, anime related concept definition, points out the study Japanese anime in China spread to our enlightenment meaning;The second chapter respectively introduces the development history of Japanese manga and anime transmission course in our country, in the history of Japanese anime gradually clear in different historical stage of Japanese anime shows different characteristics; And from a Japanese anime transmission process in our country, can see how the spread of Japanese anime in China from weak to strong, from the beginning of testing the waters to full access to China's cultural market;Chapter iii anime media characteristics and transmission concept, this paper introduces the development of Japanese anime, in the market and the tested medium characteristics, Japanese anime because these media characteristics and was welcomed by the market, also analyzed the concept of anime and manga, it is because the Japanese anime considerate the spread of the concept, makes the high-quality goods of anime and manga cerebral animation market.Chapter four Japanese anime of spreading and influence in our country, this paper introduces the Japanese anime in the mode of transmission in our country, from the perspective of communication theory was used to analyze the propagation process of Japanese animation in our country, and anime in the spread of the impact of culture in our country.