Applied Research On The Redesign Of Character Image In Liyang Nuo Opera

Nuo opera as an art form in folk culture,despite the gradual weakening of its ancient functional properties of driving away evil and dispelling disease,but the distinctive artistic image is still loved by the public.In the trend of protection and revitalization of Nuo opera culture around the world,a large number of innovative Nuo cultural tourism products have come into being to promote and publicize the local characteristics of culture.Liyang Shezhu town has a long history of Nuo opera,and there are scholars who have studied the cultural value,historical lineage and artistic characteristics of Liyang Nuo opera,but Liyang Nuo opera is affected by factors such as geography,economy and propaganda,and there are fewer cultural tourism products that meet the local characteristics and needs of the times.Therefore,based on the folk culture communication theory,the ecological status quo of Liyang Nuo opera culture is investigated and analyzed,showing that there are few cultural tourism products with local characteristics in Liyang,resulting in the current situation that the regional cultural characteristics of Liyang are weak and the cultural image is not distinct.This study takes the traditional Nuo opera characters of Liyang as the blueprint,based on the color concept of "five-color view",combined with the "budding" design style,the artistic elements of Liyang Shezhu Nuo opera characters are transformed,reshaped and integrated,and the modern Nuo opera characters with budding cartoon style are designed.The artistic expression has the characteristics of the times and local cultural characteristics,trying to explore the innovation and development of local folk culture,and find an effective path to meet the development trend of the times and adapt to the revitalization of traditional folk Nuo culture.In this paper,first of all,a brief overview of Liyang Nuo culture,and based on market research and case analysis,to understand the market demand for Nuo cultural tourism products,summarized that consumers need cultural tourism products with artistic and aesthetic value,a sense of the times and can show the cultural value of the Liyang region.Second,the cultural connotation of Liyang Nuo opera,folkloric communication value and advantages of the analysis,to provide solutions to the current problems faced in the promotion of Nuo culture.Combined with the importance and advantages of Nuo culture cultural tourism product development,analysis of the current situation and development drawbacks of Liyang Nuo culture cultural tourism products to provide innovative ideas for the subsequent design practice.Again,through the comparison of the characteristics of different regions of Nuo culture,summarize the characteristics of Liyang Nuo opera modeling.Select the classic role of "Wu Rang Shen" as the object of study,analyze the characteristics of its unique artistic elements,while combining the cultural symbolism of the "five-color view" theory,redesign the styling characteristics of the characters of Liyang Nuo opera,and finally create the "Shezhu Xiao Nuo" series of cultural tourism Products,"cute" design style to show the connection between Liyang Nuo art elements and modern design,to create a cartoon milk cute "five rampant gods" modern Nuo opera character image.Through the design and development of "Shezhu small Nuo" series of cultural tourism products,with a view to strengthening the promotion of the image of Liyang Nuo culture publicity for the local villages to bring tourism economic benefits.