Research On The Design Of Visual Identity System Of Children’s Hospital

As modern living standards continue to improve,people are paying more and more attention to health issues,and children,as the most vulnerable stage of growth,will have many health problems that require medical attention.At the same time,a cluttered guide system can interfere with parents’ behaviour in searching for departments and reduce the efficiency of medical treatment.In terms of theoretical research,there has been an increasing amount of research on children’s cognition at home and abroad and a gradual emphasis on visual identification systems for children’s hospitals,but the overall volume of research is still relatively small.For children’s hospitals,they should be distinguished from general hospitals by providing a more comfortable sensory experience,forming a visual identity system that conforms to children’s cognition,caters to children’s preferences,has a warm space,has interesting graphics and guides information coherently,relieves children’s discomfort in the process of seeking medical treatment,guides parents to their destination quickly and improves the efficiency of medical treatment.As the first children’s hospital in Hainan,the visual identity system of Hainan Children’s Hospital has problems such as inconsistent design,lack of auxiliary colours,simple auxiliary graphics and inconsistent style,etc.Therefore,through field research,questionnaire surveys,literature research,case studies and other means to accumulate relevant theoretical knowledge,collect children’s medical needs,and combine visual perception,colour psychology and other disciplines to carry out cross-analysis of elements The design of the visual identity system of the Children’s Hospital of Hainan Province is a systematic,interesting and child-friendly design,which will improve the existing problems of the visual identity system of the hospital and provide a basis for future research on the visual identity system of the Children’s Hospital.The design of the visual identity system of the Children’s Hospital of Hainan Province is intended to improve the existing problems of the hospital visual identity system,and to provide some reference for the design and theoretical research of the children’s hospital visual identity system in the future.