Children's Art Education Brand Visual Design Research

With the improvement of Chinese residents' level,people's education concept is gradually changing,and many families pay more and more attention to the cultivation of children's artistic quality.At the same time,various children's art education institutions are also developing rapidly and gradually increasing.In the fierce competition,children's art training institutions only attach importance to the development of their own courses and ignore the recognition and integrity of their brand visual image design,which hinders their development to some extent.Therefore,this paper discusses and studies the inefficiency and low recognition of children art education brand visual designThis topic firstly summarizes and analyzes the physiological and psychological cognitive characteristics of children.Secondly,questionnaire,field research and other methods were used to analyze the status quo of education brand of children's fine arts,and the key research questions of this topic were proposed.Finally,this paper discusses and summarizes the existing problems of brand visual design in this industry at present,and emphasizes the importance of children's cognitive theory in education brand visual image design of children's art.The innovation of this project is to combine children's cognitive theory with children's art education brand visual design,analyze and summarize a large number of cases of children's painting elements applied in visual design,trying to capture children's physiological and psychological cognitive visual elements from children's painting,for children can identify the brand visual image design.At the same time,taking ShuiMu Studio of Changli county,Qinhuangdao as an example,a series of brand visual image design was carried out for its children's education institution.Through practice,theoretical research of this subject was assistedThe research results of this topic believe that children's art education brand visual design based on children's cognition can improve the brand image of children's art education industry,expand its publicity effect,and help the brand attract children's attention and promote the emotional identity of the audience.It is hoped that through the research of this topic,the attention of children's art education industry to its brand visual image can be improved and the practical reference value can be provided for future in-depth research.