| With China’s access to the Internet at the beginning of this century the Internet Lu Xun phenomenon has emerged.As one of the most influential writers in the history of Chinese literature,Lu Xun has also triggered new hot spots and new literary phenomena in the Internet era.Lu Xun’s personal image and literary classic image have been reinterpreted or reinterpreted,or have new modern significance under the new communication channels and presentation situation.This paper uses communication and Internet thinking as a way to explore the current Internet Lu Xun phenomenon and the political and cultural significance behind it by using the methods of big data analysis,charts and case comparison in the mobile Internet era.The article consists of four parts.The first part locates the scope of observation in the second decade of the 21 st century,and observes and selects the typical cases of network Lu Xun in the development of the Internet.From the three perspectives of the dissemination and interpretation of Lu Xun’s literary classic image on the Internet,the shaping and change of Lu Xun’s image on the Internet,and the secondary creation and folk research of Lu Xun on the Internet,this paper explores the current reality of Lu Xun on the Internet.The second part analyzes the characteristics,functions and causes of the Internet Lu Xun phenomenon from the typical phenomena listed.This paper attempts to analyze the reasons why Lu Xun was shaped and used on the Internet from three aspects:Lu Xun who was not collected by official discourse,Lu Xun in the context of business logic and Lu Xun’s classics as a refuge for public sentiment.The causes and effects of widespread influence among generations.The third part is to explore the modern significance of Internet Lu Xun phenomenon.From the perspective of Lu Xun and the Internet Lu Xun,the modern development of Lu Xun’s thoughts and the modern reflection under the post-modern perspective,this paper discusses the positive and negative influence of Lu Xun on the Internet from both positive and negative aspects.This paper attempts to analyze the meeting point between Lu Xun and the current Internet era,and to explore the presentation form of Lu Xun’s classic image and valuable cultural resources in the future. |