Langzhong Cultural Creative Design For The Spring Festival

The most sacred,grand,and typical grand festival among the traditional festivals of the Chinese nation is the millennium long Spring Festival.It carries the beautiful wishes of people to welcome the new and send off the deceased,and seek blessings.Langzhong is a famous historical and cultural city,and the Spring Festival culture has a long history.However,with the changes of social history,the exchange of Spring Festival culture among regions is not deep enough and comprehensive enough,and the Spring Festival culture is gradually losing.The inheritance and development of Chinese traditional festival culture is facing great challenges.Especially among contemporary young people,their understanding of Spring Festival culture is limited to superficial forms,and they have little knowledge of the profound significance and rich spiritual connotations behind Spring Festival culture.In the current era of digital information technology,the ways of information dissemination and reception are more diverse,especially the colorful ways of cross media information dissemination and reception.As an enduring board game and a popular cultural carrier,the Monopoly game plays a crucial role in information dissemination.From a cross media perspective,how to explore the dissemination function of the Monopoly board game in the Spring Festival culture is the focus of my thinking and research direction.This article is mainly divided into four parts.The first part of the introduction mainly discusses the background,purpose and significance of this study,as well as the methods and innovative points of the research topic;The second part is based on exploring the concept of cross media,analyzing the creative cases of digital technology in cultural creative design,and proposing the cross media presentation method for this study;The third part summarizes the historical inheritance and local characteristics of Langzhong Spring Festival culture,further explores the significance and role of cultural creative design in Langzhong Spring Festival culture,and determines the target audience for this design;The fourth part mainly discusses the author’s research on the Langzhong Spring Festival culture and has created a set of cultural and creative design works suitable for the cross media era-the Monopoly board game "Langzhong New Spring Festival Tour".This Monopoly board game is centered around the Langzhong Spring Festival culture and features various digital technologies such as AR,3D modeling,and digital exhibition halls to enrich the game’s participation,in line with the expression of cross media art.This project starts from a cross media perspective and focuses on the Langzhong Spring Festival culture to form a systematic cultural creative design.It is conducive to promoting people to explore the spiritual connotation of the Spring Festival culture from its surface form,enhancing people’s sense of identification and belonging to traditional festivals,and enhancing people’s cultural confidence,inspiring patriotic enthusiasm and national pride.I hope that the research on this topic can promote the integration of Langzhong Spring Festival culture and modern life,and provide a theoretical and methodological basis for future research on traditional cultural creative design.