The Research Of Visual Symbols Of China's Traditional Spring Festival

Traditional festival is a important national cultural heritage, it carries rich historical and cultural connotations. The Spring Festival is the most important festival in ancient China and even in today's culture, it has a special status. It has not only a visual symbol of beautiful decoration, and the visual symbol in favor of all posterity because of its rich culture meaning and the character of traditional Chinese culture in thousand years, it goes spread and enduring, and some have brought out new vitality.The Spring Festival visual symbol different from the general research of design patten and local customs. The integrated study is restore the typical visual symbols to the time of the background. It is not only to examine the typical shape of visual symbols, colors, decorations, and other specific elements, but also to examine a wide range of behind them included social background and cultural heritage, reveal the hidden culture behind the original meaning of visual symbols.This article discusses the following aspects to be: (A) The concept of New Year's visual symbols system, the reason to build the Spring Festival visual symbol system, how to build the system; (B) Origin and historical heritage of the Spring Festival, the typical visual symbols, by understanding the analysis these typical symbols of its deep meaning behind it; compare it to the similar festival and their symbols to find out the similarities between them in order to promote more effective mining and Spring Festival traditional culture. (C) Analyse the current situation of the Spring Festival visual symbol, there are different visual symbols and meaning in different regions, longitudinal comparison of today's Chinese New Year in different areas of commonality and differences between visual symbols. (D) It explains how to build the New Year signs system in line with modern communication from the cultural and emotional aspects.So, to refined traditional Chinese festivals (Spring Festival) visual symbols from the perspective of visual semiotics and uncover the deeper meaning behind the tradition, carry forward the Chinese traditional festival culture has a profound theoretical and practical significance.