Research On IP Image Design Of Shunchang Great Saint Intangible Cultural Heritage Under The Background Of Cultural And Tourism

Intangible cultural heritage has become a valuable "cultural asset" with its unique cultural heritages and cultural values.Under the background that China vigorously promotes the common development of cultural industry and tourism industry,IP image design and application of INTANGIBLE cultural heritage with regional characteristics have become an important way to drive tourism industry and regional economic development.It also plays a key role in promoting the sustainable development of cultural industry.The main purpose of this research is to create a tourism IP image with regional characteristics for Shunchang County,Fujian province.As a famous cultural city with a history of more than 2,000 years,Shunchang is most characterized by the Great Sage intangible cultural heritage culture,and its related material and intangible cultural "assets" are diverse,distinctive and have huge development potential.Shun cheong non-material cultural heritage of the risk culture elements used in the design of the text brigade IP image,not only can show the uniqueness of shun cheong regional culture and rich cultural connotation of shun cheong third-holiest culture,at the same time can also to shun cheong non-material cultural heritage and culture spreading of the tourism industry and work to provide a high recognition of visual symbols.This paper is divided into six parts.The first part is the introduction,which covers the research background and purpose of the paper,as well as the research content and research methods of the paper,so as to carry out the research on the IP image design and development of non-legacy tourism.The second part is related to the IP of intangible cultural heritage and analysis of the current domestic and foreign IP image design research status and development trend;The third part studies the relationship between cultural tourism and IP image of intangible cultural heritage,which lays the development model and direction for later design practice.The fourth part to shun cheong region third-holiest intangible cultural heritages has carried on the comprehensive combing,mainly covers in "journey to the west" study on the relationship between the image and shun cheong third-holiest image of another,for subsequent shun cheong third-holiest intangible cultural image of IP development and design to lay a solid theoretical foundation,in order to to increase the credentials in the process of creative exploration;The fifth part is based on the relevant theories of The Great Sage Intangible cultural Heritage culture,starting from the content of IP image design of the Great Sage Intangible cultural heritage culture refining,the design and development of related images and products;The sixth part is the summary and prospect of IP image development of intangible cultural heritage under the background of cultural and tourism integration.The author hopes to provide new ideas for the development of cultural and tourism integration while making the intangible cultural heritage "return" to public life.Arouse the public’s sense of identity and pride in national culture,and promote the contemporary development and overseas dissemination of excellent Traditional Chinese culture.