Research On Tourism Brand Visual Image Design Of Wuzhou Liubao Characteristic Town From The Perspective Of Cultural And Tourism Integration

Under the background of Cultural and Tourism Integration Strategy,integrating brand visual image into the cultural and tourism industry of characteristic towns is helpful to enhance its tourism competitiveness and promote its long-term development.In recent years,Wuzhou government has focused on building tourism economic belt projects such as " Several Hundred Miles Of Tea Gallery " in Liubao characteristic Town.Various tourism projects themed on "Tea tourism integration" have become the hot spot of economic consumption and cultural inheritance in the town.However,Liubao characteristic town has not yet formed a systematic visual image of cultural tourism brand,which restricts the comprehensive promotion of the town’s tourism and becomes one of the bottlenecks of its tourism development.Therefore,this paper takes Wuzhou Liubao characteristic town cultural tourism brand as the research object and puts forward targeted solutions.First of all,by exploring related theories of cultural and tourism integration and brand visual image construction,this paper lays a theoretical foundation for the visual image design of cultural and tourism brand of Wuzhou Liubao characteristic town.Secondly,it analyzes and sorts out the current situation of local tourism resources and tourism brand construction.It uses SWOT analysis and questionnaire survey to investigate and analyze the audience of cultural tourism industry in Liubao characteristic town,and explores the necessity and design ideas of its brand visual image design.Then,starting from the theoretical basis and practical investigation,based on the collected materials of Liubao tea culture(utensils and architecture culture)and Yao culture(costume culture),this paper constructs the regional cultural gene map of Liubao characteristic town,refines its core cultural gene,symbolizes it and integrates it into the design practice.Finally,in the process of practice,the Liubao tea culture gene and Yao culture gene are integrated,the brand concept is elaborated,the brand story is mined,the brand slogan is condensed,the brand visual image of Liubao characteristic town is designed through the brand basic system and application system,and the brand visual image is extended and applied.This paper aims to use art design to empower the cultural tourism industry in characteristic towns,and provide references and countermeasures for the visual image of cultural tourism brand in Liubao characteristic towns under the situation of cultural and tourism integration,so as to promote the development of local tourism economy and facilitate the strategy of cultural and tourism integration.