Design And Research Of Yingjing Sandware Application Platform Under The "Internet +" Vision

With the continuous popularization of Internet in recent years,especially the rapid development of "internet plus" and the concern of people from all walks of life for traditional handicrafts,it has brought new opportunities for the development of intangible cultural heritage.As a famous national intangible cultural heritage in western Sichuan,Yingjing sand ware is not only the product of China’s local material life and economic development,but also an important carrier of western Sichuan ceramic culture.Since the reform and opening up,due to the continuous development of market economy and the acceleration of globalization,the inheritance and innovation of Yingjing sand ware have been stagnant and faced with new difficulties.The arrival of the Internet era has provided new opportunities for the development of Yingjing sand wares.Therefore,Yingjing sand wares need to reconstruct a systematic cultural communication and development path under the background of "internet plus",so as to give full play to the value of Yingjing sand wares and make them return to people’s life needs.This paper takes the intangible cultural heritage Yingjing sandware as the research object,takes Internet + and user experience as the entry point,takes APP application platform as the media,and combines design,communication,marketing and other related disciplines to conduct field research,questionnaire survey,user interview,case analysis and other methods.The present situation,production skills and production scale of Yingjing sand ware were deeply studied and analyzed,and the process defects,inheritance difficulties and problems faced by Yingjing sand ware were systematically sorted out.Analyze the development needs of Yingjing sandware in the Internet perspective,and design and performance of the platform in the common form of APP.Combined with the user experience APP platform to carry out the demand transformation,and finally use the Yingjing sandware application platform APP to achieve the design application and practice conversion.First of all,through a large number of relevant literature collection,field investigation,to understand the Yingjing sand ware,rational interpretation of the historical origin and evolution process of Yingjing sand ware.Put forward the development of Yingjing sandware under the "Internet +" vision,and then analyze the needs of Yingjing sandware under the "Internet +" vision.Respectively for the intangible cultural heritage of Yingjing sandware development needs analysis,"Internet +" vision under the Yingjing sandware user needs research,"Internet+" vision under the Yingjing sandware user experience analysis and "Internet +" vision under the Yingjing sandware APP design needs transformation.Once again,the Yingjing Sandware APP platform is analyzed from the perspective of "Internet +",the design method and design strategy are proposed,and the design elements are analyzed.Finally,the application platform design practice "Black sand creation-Flower ware" is used to verify the feasibility of the APP.With the advent of the Internet era,the application platform design of Yingjing Sandware needs to focus on the sensory experience,interactive experience and emotional experience of Yingjing Sandware and the audience from the perspective of the protection and inheritance of intangible cultural heritage,innovation and development,so that Yingjing Sandware can better bring good experience to the public under the background of the Internet.Let Yingjing sand ware better integrate into the daily life of the public,and realize the transformation of practical value,aesthetic value and cultural value to social value.The research on Yingjing sandware from the perspective of application platform APP is only a tentative research proposed by this topic,hoping to play a positive role in the inheritance and innovation of Yingjing sandware making skills,the path and transformation of product development,the dissemination and promotion of intangible cultural heritage,and also provide new development ideas for other traditional handicrafts.