Aesthetic Culture Interpretation Of Virtual Idol

Virtual idols are aesthetic cultural products in the digital era,and the update and iteration of technology have changed the cultural form,creation mechanism and reception mode of virtual idols,and brought about cultural changes,coupled with digital cultural consumption patterns and capital market promotion and policy support,jointly promote the prosperity and development of the virtual idol cultural industry.At present,a series of aesthetic activities around virtual idols have become a prominent aesthetic cultural phenomenon in China.The aesthetic cultural interpretation of virtual idols can provide insight into the trend of cultural and artistic development and discover enlightenment for cultural and artistic construction.Taking local virtual idols in China as the research object,this paper explains the emergence and development of virtual idols,the characteristics and value of virtual idol texts,the creation mechanism of virtual idols and the acceptance of virtual idols from the perspective of aesthetic culture,mainly answering four questions: what aspects of virtual idols as aesthetic cultural products are affected by the external world;What are the specific aesthetic characteristics and aesthetic values of virtual idols;Virtual idols created on the premise of technology as open texts are different from the creation of traditional art forms;What is the reason for the popularity of virtual idols among recipients.From multiple perspectives such as cultural studies and literary theory,this research project uses the research methods of text analysis and online observation to answer the above questions.The paper points out that there is a connection and difference between virtual idols and traditional artistic images,real idols,and other virtual digital people,and makes a clear definition of virtual idols,believing that virtual idols as aesthetic cultural products bring rich aesthetic experience to the public,but the aesthetic appreciation of virtual idols also has shortcomings such as staying in sensory pleasure and being affected by potential aesthetic alienation orientation,and in the creation and acceptance of virtual idols,attention should be paid to value guidance to avoid the inner emotions of people as the subject being decomposed by scientific and technological rationality.Mc Luhan dreamed of a "realm of harmony" for human technological and cultural development,but Bozeman sounded the alarm: culture must not surrender like technology.No matter how technology develops,virtual artistic experience can never replace real artistic experience,not because of distrust of technology,but because of the autonomous power of human beings who are both rational and emotional.