The Aesthetics Of Digital Design And Virtual Design

Design history is a history of human thought,cultural history,but also an aesthetic history.From the initial purposes which originated in the survival needs of "artifacts and industrial products" to the consciously and proactively,decorative design,and further development to the design and manufacture of small focused workshops,then to industrial design and production,our aesthetic research has nuanced vertical and horizontal contrast,profound and comprehensive.Computers being used and the subsequent emergence of the network,design begins with some new changes-with works or products are not "physical" and "virtual design" or "virtual design process" are being appeared,and it means "digitization,virtualization," which is to begin producing the figures "virtual product".The design in digital virtual era,the current design reseaches are limited in the communications,design ethics and rule-makings,especially in a physical ways,research means more comprehensive,and the design aesthetic researchs are continuity scattered and few.The main thesis of this paper is to continue research of design aesthetics and moving forward,and that is,after the "artifacts" design aesthetic research,we carry on the researchs of "digital virtual design" and "virtual aesthetics”(1).The basic ideas and research paradigms in the paper includes the following main points:In the digital virtual era,comparing with the classical aesthetics,the aesthetic subject has occurred to transform,and it is mainly reflected in: aesthetic perception of the way the body-virtual and real;a sense of aesthetic body immersion-the realm of things and the aesthetic persons;real aesthetic body-embedded in full range;aesthetic subject of autonomy-the authority of digestion.Then,in the digital virtual era,the aesthetic object has changed: there is a new development of aesthetic objects carrier;mutation situation and the field-interactivity;Simplification to multi-dimensions;single media to multi-media;more data variables than quantitative in the design works.The new development of aesthetic relations in digital virtual era: turning monologue to dialogue;transmutation of appreciation and creative relationships;aesthetic fusion of subject and object;the dominant ideology of the dominant entertainment steering.And,the alienation of aesthetic value form: ugliness as beauty;no depth of beauty;beauty irony;dynamic beauty;the beauty of the course.The innovation of the paper lies in:(1)combine aesthetic category theory(such as formal beauty,technical beauty,functional beauty,artistic beauty,etc.)and symbolic representation theory(sign language and design)principles for the development of new design aesthetics extend research.(2)to historic dimensions,artistic dimension,technology dimension,economic dimension,cultural dimension,such as eco-ethical dimension of evolution examine aesthetics and aesthetic value,and pointed out how their sense of cultural tradition poses a challenge.(3)find digital design,virtual design,information and interaction design criticism standards and paradigms in the reflection process in order to develop their design and guidance urged to play a good role.In every charpter,the emotional interface design case of a human computer interactive to confirm the aesthetic subject and the object in the digital virtual design,it is the need to also can be achieved through interaction of personality and emotional design,which is made of the character and design of emotional communication and interaction,and it is different than in the design of artifacts and industrial product.