Research On Visual Interaction Design Of Holographic Projection In Public Exhibition

With the rapid development of digital technology and three-dimensional technology,many public places and public exhibitions will use holographic projection to assist the display of exhibits.The combination of holographic projection and public exhibition is a new attempt under the current era of experience economy and digital intelligent equipment,which subverts the traditional forms of artistic expression.Holographic projection in public exhibition is the final presentation of the integration of interactive art,visual art,public space art and other arts based on new media technology.In order to shorten the distance between the exhibition and the audience,so that the audience can take the initiative,this thesis uses cognitive psychology,communication,design and other relevant knowledge,combined with the development status at home and abroad,tries to summarize the factors that affect the holographic projection design in different environments of public exhibitions,aiming to deeply study how the holographic projection can be visually expressed in different environments.This thesis investigates the application of holographic projection in public exhibitions through field research,thesis review,questionnaires and other methods,and further integrates and analyzes the collected data.Based on the interaction behavior of holographic projection in public exhibitions,the research subject is the visual performance of holographic projection films and the visual performance of the audience and films in the interaction process.Based on communication,cognitive psychology,design and other relevant professional knowledge,the visual performance of holographic projection was deeply explored,and it was found that the visual performance of holographic projection was affected by many factors,such as environment,exhibition theme,audience,and public demand.Through collecting a large number of actual cases and online research,the public exhibition atmosphere is divided into three categories,and the purpose of applying holographic projection in these places and the visual expression of holographic projection are compared horizontally.Through investigating the differences between audience groups and audience preferences in different environments,we can find out how to better assist the public exhibition to play its functions of cultural communication,art communication,commercial publicity,etc.in the application process of holographic projection,Let the audience have a better visual experience and exhibition experience when watching the holographic projection.Finally,through offline field research on the Beijing Planetarium,combined with the previous theoretical research,this thesis summarizes the current use of holographic projection in the Beijing Planetarium,analyzes the user groups of the Beijing Planetarium,and proposes a set of holographic projection exhibition areas that are more suitable for users,which not only improves the viewing experience of the youth group,It also improved the purpose of inserting holographic projection into the Beijing Planetarium to shorten the distance between the audience and the exhibits,promote the active interaction between the audience and the film,and complete the education of the exhibition for young people and the dissemination of astronomical knowledge,providing a design strategy with practical value for public exhibition venues such as the Beijing Planetarium.Through the relevant description of this article,I hope to promote the public’s understanding of holographic projection,and at the same time,I hope that holographic projection can bring the public a better visual experience,so that public exhibitions using holographic projection can better complete relevant intelligence,and the combination of holographic projection and public exhibitions can continue to develop.