Research On Public Exhibition From The Perspective Of Visual Modernity

In this paper,the investigation of domestic public exhibitions is placed within the theoretical framework of visual modernity,with the intention of attributing factors that affect the communication effect of public exhibitions,and putting forward optimization ideas and schemes for public exhibitions mainly from the perspective of visual presentation effect.This paper holds that design,symbol and scene in the theoretical system of visual modernity are the key dimensions to determine the effect of public exhibition,and also the starting point and breakthrough direction to realize the effect improvement.The author recognizes that the visual modernity theory emphasizes the importance of vision,and believes that public exhibitions bearing the function of public information communication need to make full use of the characteristics of modern visual media on the premise of paying attention to the visual context and visual experience shaped by modern society,from the aspects of visual expression form of exhibits,symbol system construction and plane,space and scene interaction,etc.Give the exhibition clearer cultural logic to achieve better communication effect.This paper mainly analyzes the public exhibition from three dimensions of design,symbol and scene in the theoretical system of visual modernity.Among them,the third chapter focuses on the analysis of design aesthetics,and thinks that the design dimension should integrate the comprehensive consideration of plane and space.The fourth chapter,through the analysis of examples,analyzes the visual symbols such as images,texts and videos in the current practice of typical public exhibitions,and emphasizes the symbolic value of exhibitions and the significance of symbol system to public exhibitions.The fifth chapter focuses on scene communication and points out the important influence of contemporary media technology on exhibition scene construction and the enhancement of scene level on exhibition effect through comparative analysis.In Chapter 6,based on the concrete exhibition examples such as Yellow River Museum,systematic attribution is made to the problem of effect presentation,and an example scheme for optimizing the effect of public exhibition is proposed mainly from the dimensions of design,symbol and scene.Through sorting out the relevant contents of visual modernity theory,and mainly through case studies and comparative analysis,it is shown that in the theoretical system of visual modernity,including design,symbol and scene dimension,at least in the level of visual expression,public exhibition can systematically attribute existing problems and form a clear direction of effect optimization and improvement accordingly.