The Development Mode And Path Of Rural Deep Tourism Based On Decoding The Gene Of Nostalgia Culture

Under the wave of industrial development,homesickness has become the collective emotion of an era.As the soil where agricultural civilization takes root,rural areas are a tourist destination where people place their nostalgia and recall the past.However,after the baptism of industrial civilization and the involvement of tourism development activities in rural areas,their original environment has been disturbed.How to retain nostalgia in the process of tourism development and meet the needs of people for In-depth travel with cultural experience as the core is currently an important challenge faced by rural tourism destinations.On the basis of cultural tourism integration theory,cultural gene theory,in-depth travel theory,and tourism experience theory,proposed a hypothesis about the relationship between nostalgia cultural genes and In-depth travel experience;Analyzing the collected online text materials,with grounded theoretical methods,to construct a gene system of nostalgia culture;investigated tourists’ nostalgia cultural gene perception and In-depth travel experience through questionnaires,analyzed the characteristics of tourists’ perception,and validated the research hypothesis using structural equation models.Finally,constructed a rural In-depth travel development model based on nostalgia cultural genes and proposed development paths.The main conclusions of the study are as follows:(1)The gene system of nostalgia culture has been constructed.The gene system of nostalgia culture includes six major genes,which are classified from high to low according to word frequency into rural emotional fetter genes,rural landscape genes,village custom and tradition genes,language imprinting genes,agricultural memory genes,and collective life genes.(2)There are differences in tourists’ perceptions of nostalgic cultural genes.The overall perception of nostalgia cultural genes among tourists is low,and there are differences in perception of different nostalgia cultural genes.According to the level of perception,they are in the order of rural landscape genes,nostalgia fetter genes,village custom and tradition genes,agricultural memory genes,and collective life genes.(3)Clarified the impact relationship between nostalgia cultural genes and In-depth tourism experience: Tourists’ perception of language imprinted genes can promote their perception of rural emotional fetter genes;Tourists’ perception of agricultural memory genes can promote their perception of Rural emotional fetter gene,rural landscape genes,and village custom and tradition genes;Tourists’ perception of collective life genes can promote their perception of village custom and tradition genes;Tourists’ perceptions of rural landscape genes,Rural emotional fetter genes,and village custom and tradition genes can promote their in-depth tourism experience.(4)Constructed a rural in-depth tourism development model based on nostalgic cultural genes: Develop language imprinting genes and collective life genes to enhance tourists’ perception of rural emotional fetter genes,and deepen people’s emotional connection by strengthening rural emotional fetter genes;Strengthen tourists’ perception of village custom and tradition genes through the development of agricultural memory genes,and thereby design cultural experience activities to meet the needs of tourists’ participation and cultural experience;Develop and design tourism landscapes in combination with rural landscape genes,and enhance tourists’ in-depth travel experience by creating tourism landscape spaces.(5)Propose suggestions for the development of rural In-depth tourism based on nostalgic cultural genes: Build emotional bonds between host and guest around the rural emotional fetter genes.Inherit village custom and tradition genes and strengthen participation in tourism culture.Protect rural landscape genes and create a cultural and ecological landscape.