| The integration of digital media and intelligent communication technology makes the cyberspace become the main field where different ideas compete for the right to speak,and network information technology increasingly infiltrates into the ideological component.As virtual communication becomes the dominant social mode of the masses,the mimicry life field evolves into a diversified public sphere with issues as its basic element,and the realistic situation of cyberspace ideology becomes more and more complicated.As a result,the research on the related issues of cyberspace ideology has gradually risen to the forefront of Marxism theory,national governance,international relations,news and communication.Under the background of the new era,it has profound implications to carry out an empirical investigation on the reality of China’s cyberspace ideology,so as to adopt targeted governance approaches to deal with the existing problems.Specifically,there are four chapters except the introduction and conclusion.In chapter one,the formation and dissemination of ideology in cyberspace are specifically sorted out.The basic theories and operating rules of the development,change and dissemination of ideology in cyberspace are deeply analyzed from the three aspects of generation logic,evolution mechanism and dissemination characteristics by means of theoretical interpretation.The second chapter mainly conducts empirical investigation and data analysis on the status quo of discourse power of mainstream ideology,the recognition of netizens,and the game of different ideas.By combining theoretical interpretation with empirical analysis,the existing problems are clarified and the corresponding causes are analyzed.The third chapter provides corresponding goals,principles and requirements for the practice of cyberspace ideological governance according to the important discussion of General Secretary Xi Jinping on cyber ideology.The fourth chapter abstracts the more detailed governance measures from the aspects of perfecting the construction of ideological subjects in cyberspace,optimizing the mechanism of media empowerment,perfecting the behavior norms of netizens,and enhancing the comprehensive governance efficiency. |