| Today,along with the tourism industry has become increasingly popular and the increasing of travel participants,tourism activities in various uncivilized phenomenon also gradually highlights,to some extent damaged the scenic area of the environment and resources,and also for the healthy development of the scenic area brings a huge challenge,even harm the national image,restrict the construction and development of ecological civilization in China.Tourism is highly dependent on the ecological environment and tourism resources of industry,especially to has the special landform and closely related to the ecological environment and tourism resources of mountain tourism scenic area,because of its inherent fragile difficult regeneration,difficult to repair damage and damaged nature,lead to the ecological environment and tourism resources once destroyed,it is easy to make the scenic area suffered a big blow.As an important actor type mountain scenic spots,tourists own civilization behavior is so intertwined with the survival and development of the scenic spot is the symbiotic relationship,improve the mountain type scenic tourist travel behavior of civilization,is to strengthen the ecological environment and resources protection,guarantee its healthy and sustainable development important gripper and effective measures,At the same time,it is also an important way to promote the development of social civilization.Therefore,it is necessary to discuss the civilized tourism behavior and intention of tourists.On the basis of relevant theoretical research,this paper explores the internal mechanism of influencing tourists’ behavior intention of civilized tourism in mountain scenic spots,and constructs a structural model with values,attitude towards civilized tourism behavior,environmental awareness,civilized tourism behavior intention and place attachment as the main variables.Research object is the mountain type scenic spots of visitors,specific to luoyang laojun mountain as a case,using 322 samples data,after SPSS22.0 software of various statistical methods to analyze,finally concluded that:(1)the values of visitors,attitude towards civilized tourism behavior,environmental awareness will affect its civilization tourism behavioral intention,but the impact results are different.Among them,the value of egoism has a negative effect on them,while other variables have a positive effect on them.(2)Tourists’ values also have varying degrees of influence on attitude towards civilized tourism behavior and environmental awareness.The value of egoism has a negative effect on environmental consciousness,but has no effect on attitude towards civilized tourism behavior,while the value of altruism and ecological value have a positive effect on the above two variables.(3)Attitude towards civilized tourism behavior and environmental awareness play different mediating roles in the influence of values on civilized tourism behavior intention;(4)Place attachment plays a moderating role in the attitude towards civilized tourism behavior,ecological values and behavioral intention of civilized tourism respectively.In view of the above research results,the following four aspects of research countermeasures are put forward: one is to do a good job in the positive publicity of civilized tourism,build sustainable development tourism model;The second is to effectively strengthen tourists’ environmental awareness,focusing on the cultivation of altruism and ecological values;Third,the government level to further establish and improve the system guarantee system,standardize and guide tourists civilized tourism behavior habits;Fourth,according to the needs of tourists,targeted development of tourist attractions,enhance the level of tourists’ attachment to the place. |
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