Research On The Relationship Between Intratourist Gaze And Learning Behavior On Civilized Tourism

It has been more than 30 years since reforming and opening to the outside world,during which the tourism industry was growing so fast due to the rapid development of social economy and the significant improvement of people's living standard.Nowadays,Touring has almost been one of people's lifestyles.However,tourists,uncivilized behavior that comes along gradually catches people's eyes and becomes a hot issue.What tourist uncivilized behavior is;Why such behavior happened;How to rectify this kind of behavior.All of this is worthy to be studied.In terms of uncivilized phenomenon,this study paid attention to analyze the relationship between intratourist gaze and tourists' learning behavior on civilized tourism,which would contribute to regulize tourists' behavior,so to indicate that gaze had a positive effect on making tourists having higher ethical accomplishment through learning from civilized behavior.It also emphasized the role of the internal action of tourists in the process of rectifying tourist uncivilized behavior.This study managed to confirm the relationship between intratourist gaze and learning behavior on civilized tourism.The results showed that intratourist gaze was positively related to tourists' learning behavior on civilized tourism,and self-monitoring mediated the relationship between intratourist gaze and learning behavior.Moreover,protective face orientation strengtherned the relationship between intratourist gaze and self-monitoring:Intratourist gaze was more positively related to self-monitoring when tourists' protective face orientation was high rather than low.Based on this,this study constructed the theory model about the relationship between intratourist gaze and tourists' learning behavior,revealed the key role of tourists themselves in the show of prohibiting their own uncivilized behavior,and relevant implications were provided in the end.