| Tourism is booming,the shortage of labor force and structural imbalances in tourist areas are prominent.And with the further advancement of China’s modernization and urbanization,a new phenomenon of population migration-tourism labor migration is growing at an alarming rate.Tourism labor immigration exists in the society of tourist destinations as "heterogeneity",aggravating the conflicts between different interest groups,and triggering social conflicts in tourist destinations.How to promote the harmonious coexistence of multiple subjects and create a development pattern of collaboration,participation,and common interests is a key issue for the management of tourism communities.For this reason,it is particularly important and urgent to study the value co-creation behavior of tourism labor migration.This research is based on the empirical research paradigm,and carries out research with the logical thinking of "Problem identification-theoretical discussion-empirical test-research discussion".First,based on the development status of island tourist communities and tourism labor immigration,the focus is on the relationship between social atmosphere,local attachment,fair perception,and value co-creation.Second,collect and read relevant literature,and systematically review research progress,theories,and conceptual connotations of tourism labor migration,social climate,place attachment,perceived justice,and value co-creation behavior.Then build a theoretical model between social climate,place attachment,perceived justice,and value co-creation behavior.Third,the study selected relatively independent islands as research objects,and took different types of tourism communities in the five typical island tourist cities of Xiamen,Pingtan,Zhoushan,Sanya and Haikou as the case.The study collected data for tourism labor immigrants from island tourist communities.Based on the pre-survey,the research scale is revised and improved to form the final formalquestionnaire.A total of 832 valid samples were obtained in the formal survey phase,and analyzed by structural equation models and multi-level regression analysis to examine the relationship between social climate,place attachment,perceived justice,and value co-creation behavior.The conclusion is as follows:(1)The social climate significantly positively affects the value co-creation behavior.And the social interaction and social support significantly positively affect the value co-creation participation behavior and value co-creation citizenship behavior,while social trust does not affect the value co-creation participation behavior and the value co-creation citizenship behavior.(2)Social climate has a significant positive impact on place attachment,and there is no direct impact on social interaction and place dependence.(3)Place attachment has a significant positive impact on value co-creation behavior,but place dependence does not directly affect value co-creation participation behavior.(4)Place attachment has an intermediary role between the social climate(social interaction,social trust and social support)and the value co-creation behavior(value co-creation participation behavior and value co-creation citizenship behavior).(5)Perceived justice is found to strengthen the negative effect of place attachment and value co-creation behavior.Furthermore,perceived justice is strengthen the negative effect of place identity and value co-creation participation behavior,place dependence and value co-creation participation behavior,place dependence and value co-creation participation behavior.But perceived justice does not affect the impact of place identity on value-creation citizenship behavior.Based on the results,this study puts forward four management suggestions for the island tourism community:(1)The managers need to create a harmonious production environment,living environment and social atmosphere,and root regional power with humane care.(2)The managers need to stimulate positive emotional attachment of tourism labor immigrants though improving community infrastructure and functional facilities,and paying attention to the spiritual needs and livelihood demands of tourismlabor immigrants.(3)Forming a community by encouraging tourism labor immigrants to participate in community common affairs,and further promote the value creation of individual and collective.(4)Improving the fair and reasonable service management system of island tourism communities from four directions: procedure,distribution,interpersonal and information. |
