Research On The Dilemma And Countermeasures Of Embedding County-level Media Integration Center Into The Social Governance Syste

With the acceleration of social transformation and the iteration of mobile information technology,great changes have taken place in the current mode of economic development,public lifestyle and social operation.As the provider and disseminator of information,the media is imperceptibly embedded in many links of social governance,especially in the economic and social development of the county,The media integration at the county level can break through the communication barriers between local governments and the media,promote the in-depth communication and integration between organizations and groups,give play to the role of public opinion guidance,online work and educational guidance,and optimize the modernization level of county government governance system and governance ability.Since the Fourth Plenary Session of the 19 th CPC Central Committee was held,it has highly focused on socialist national governance and made specific arrangements for promoting the modernization of national governance system and governance capacity.At the same time,the meeting also pointed out that the construction of county-level financial media center has now become an important part of China’s social governance modernization.In recent years,from the state to provinces,cities and counties(districts),the main direction of the reform and innovation of mainstream media at all levels is the integrated development of media and the creation of integrated media center.As the most grass-roots county-level integrated media center,this new field is also gradually integrated into the grass-roots social governance system with Chinese characteristics.Combing the current research results on the construction of county-level financial media centers,there are still few attempts to systematically explore the embedding of financial media centers into the perspective of social governance,and there is a lack of high-quality empirical research.Based on the multi center governance theory,embeddedness theory and participatory governance theory,this study selects l District of L City,which is located in the southeast of Shandong Province and has medium economic and social development results,as the case study object.Through in-depth observation and summary in the practice of the construction of financial media center in l District,this study distributed questionnaires to the audience in L District,and conducted in-depth interviews with the staff of the center for many times,Dig deep into the problems and reasons behind the embedding of media integration into social governance in L District,and put forward corresponding countermeasures and suggestions from the aspects of concept renewal,top-level design,public service and talent team construction.In order to solve the unclear role positioning,narrow development vision,insufficient ideological understanding,imperfect embedding social governance mechanism of financial media center and imbalance between supply and demand of service content in L District,The guarantee and support of government capital investment need to be improved.This paper puts forward the effective development path and solutions to establish the concept of social governance modernization,increase policy guidance,improve the audience’s initiative to participate in social governance,and improve the ability of media public service.At the same time,it provides reference for the construction of other county-level financial media centers in China.It is of great practical significance to improve the efficiency of L district financial media center in serving the people,reduce the cost of local government administration,and further improve the modernization of national grass-roots social governance system and governance capacity.